Oficinaempleo

Descripción de la empresa

Adecco, líder mundial en el sector Recursos Humanos, ofrece un servicio integral especializado en todas las áreas: selección, trabajo temporal y fijo, externalización de servicios, formación, prevención de riesgos... descripción completa; laborales, gestión de carreras, consultoría y outplacement.

La presencia de Adecco en 70 países garantiza un profundo y amplio conocimiento de cada sector y de cada mercado. Su estructura mundial permite ofrecer un servicio homogéneo en los cinco continentes.

La estrategia de especialización por perfiles profesionales cualificados adoptada por Adecco durante el 2007 se ha llevado a cabo con éxito y sigue en marcha con la apertura de nuevas delegaciones especializadas y Career Centres, espacios en los que el candidato puede satisfacer todas sus necesidades laborales gracias a los consultores que lideran estos centros.

Descripción empleo

Adecco is looking for a Product Manager for a multinational company.

Role


Develop and implement in agreement with RMD and CD local Marketing Plan in line with the overall Region marketing strategy to achieve set targets (volumes, mix, market share, profitability, position).

Responsible for assigned products assortment for Country including pricing guidelines, set targets for the product group (based on business targets) analyse development, initiate necessary actions and follow up.

Develop and implement Trade marketing activities, develop campaign and promotional materials, selling material, training and local translations, in cooperation with country sales organization and other PMM. Follow up and evaluate.

Coordinate assigned product line or specific project within the Southern Team and represent the region at the corresponding PCG (Product Competency Group) or European project group.

Main tasks


Define and implement local marketing plan, in cooperation with Regional Marketing Director/a.

Program product launches.

Promotional activities.

Communication plan, including advertising, PR and web page management.

Develop and produce marketing support (brochures, leaflets- ), adapt materials from EMP, create specific materials needed locally or regionally, including contact with Agencies.

Responsible for local Advertising & Promotion budget and follow-up (own products/projects).

Select and organize appropriate local trade shows.

Develop and implement Trade marketing activities in cooperation with Iocal AFH Sales Management.

Provide product information

Create and manage sample bank

Create new product presentations

Support new product communications towards customers

Presentations and training of distributors- sales force

Monitor/a and analyze own products financial performance (forecast, contribution, volumes, profitability- ). Analyse gaps and suggest corrective actions.

Develop and follow-up local product assortment. Define product specifications and develop new product solutions (material, format, packaging, design) to meet customer (existing or future) requirements and profitability targets

Cooperate closely with production (Internal & External, as applicable) to ensure technological feasibility

Keep concerned functions within the company (locally, regionally, EPM) informed about new product development / changes of specifications.

Prepare product launches

Analyze market offer, demands and market environment

Define product positioning and perception by target group

Research on potential volume

Define launch strategy : media, sampling, MD, budget, MIX

Lead product switch with factories, logistics & sales

Be the interface between local mills and AFH organization, own and other Region South countries.

Provide information on competitors and market trends to commercial and marketing organizations.

For regional responsibilities assigned:

Gather information regionally and give input to the European working group

Participate in the European working group meetings

Cascade decisions from European group within Region South

Requisitos

Country specific (mother tongue), English fluent, other Southern European language desirable

University degree in business with focus on marketing

Minimum of 3 years experience in marketing, preferably in BtoB environment, with experience in Distributor network support with branded products

customer oriented

Assertive, proactive and problem-solver

Planning and coordination skills

Communication and interpersonal skills

Analytical skills

Technical understanding (capability to exchange with production / converting)

Excel, PPT, Word

Ready to travel frequently in local country and Europe

Cualificación necesaria

FP II

Experiencia necesaria

Localización empleo

Vacantes: