Position: Go-to-Market (GTM) Engineer / Campaign Manager / Strategist
Location: Remote (Location Flexible) - EST working hours
Hours: 8 a.m. to 5 p.m. EAST
Contract type: Contractor
We are seeking a proactive and detail‑oriented GTM Engineer to drive the technical execution of client campaigns. This role owns targeting, copywriting, sequencing, deliverability, experimentation, and reporting, ensuring each campaign is optimized to deliver results.
Your Responsibilities

Targeting & ICP Development

Translate client goals into a targeting matrix
Build, enrich, and maintain high‑quality prospect lists
Apply suppression rules to maintain clean, compliant targeting


Cold Email Copy & Messaging

Write and refine cold email copy (subject lines, openers, CTAs, bumps)
Develop multi‑angle narratives: ROI‑driven compliance‑driven social proof, competitive wedge, etc.
Implement personalization at scale (snippets, dynamic variables, micro‑references)


Sequencing & Execution

Design multi‑touch sequences with proper cadence, volume safeguards, and reply‑handling paths
Ensure smooth handoff to client SDR/AE teams for qualified replies


Deliverability & Infrastructure

Configure and manage sending domains (DNS: SPF, DKIM, DMARC), mailboxes, and warm‑ups
Proactively monitor bounce/spam rates and inbox placement
Implement remediation strategies to keep deliverability green at all times


Experimentation & Optimization

Run structured A/B/n tests across subject lines, hooks, CTAs, and timing
Maintain an experiment backlog and roll proven winners into playbooks
Document learnings to standardize outbound best practices


Client Communication

Present performance tests and next steps in weekly client meetings with Relationship Managers
Provide Slack/Intercom updates: key metrics, experiments, and recommendations
Act as the technical POC for campaign‑related client questions


Analytics & Reporting

Track KPIs: opens, reply rates (positive/neutral/objection), meetings booked, deliverability health
Provide weekly performance reports inside HubSpot and client Slack
Surface objection/reply trends and market insights to inform broader GTM strategy


Pod & Cross‑Functional Collaboration

Work within a pod structure (1 CSM, 2 GTMs, 20‑25 clients per pod)
Align campaigns with CSMs to support retention and renewal strategies
Collaborate with Product/Leadership to feedback market insights



Requirements

25 years running outbound/cold email campaigns or B2B growth ops
Experience scaling campaigns to 10k‑100k emails per month
Proven ability to improve reply and meeting rates through copy and targeting iteration
Hands‑on with tools like Instantly, Clays, Apollo, HubSpot, Salesforce, Pipedrive
Strong grasp of deliverability (SPF/DKIM/DMARC warm‑up reputation)
Excellent copywriting and communication skills, able to explain campaign choices clearly to clients
Analytical, process‑driven mindset: comfortable turning data into actionable improvements
Formal academic credentials are not required

Why Join Us

Be the engine behind outbound success for fast‑growing B2B companies
Competitive pay and career growth opportunities
Work remotely with a global high‑performance team
Shape and scale the outbound playbooks defining the future of sales automation

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