Descripción de la oferta
Site Name: GSK Tres Cantos, Madrid
Posted Date: Feb 17 2026
Job Purpose
El departamento de Marketing Digital se enfoca en optimizar la estrategia de marketing a través de canales digitales para maximizar el impacto en la atención y tratamiento de los pacientes, incorporando tecnologías emergentes que mejoren la eficiencia y la experiencia del cliente
In this role, you will...
Competencias en Gestión y Análisis de Medios Digitales: Aprender a gestionar y analizar el rendimiento de las campañas en diversos canales digitales como redes sociales, webinars y correo electrónico, correlacionando estas tareas con los conocimientos adquiridos en el Programa CITIUS sobre adaptación y análisis en entornos profesionales.
Desarrollo de Estrategias y materiales de Marketing Digital: Participación en la conceptualización y despliegue de nuevas iniciativas de marketing digital, aplicando metodologías aprendidas en el marco del Programa CITIUS para fomentar la innovación y creatividad.
Evaluación y Optimización de Campañas Digitales: Aplicar técnicas de medición y evaluación de eficacia en campañas digitales centrada en la experiencia del cliente (CX) para asegurar que cada punto de contacto digital aporte valor y mejore la satisfacción del usuario, un reflejo directo de las habilidades analíticas promovidas por el Programa CITIUS.
Exploración de IA Generativa: Oportunidad de aprender y aplicar herramientas básicas de IA generativa para apoyar tareas como creación de contenidos, mejora de procesos o análisis.
Why you?
Basic Requirements
Grado en Marketing, ADE o Ciencias de la Información
Nivel C1 de inglés.
Conocimiento medio del paquete Office, especialmente PowerPoint y Excel (gestión de datos, reporting y presentaciones).
Preferred Requirements
Máster en Marketing Digital
Experiencia previa en entornos digitales y/o de marketing.
Valorable experiencia en la gestión y optimización de campañas email, webinars y páginas web.
Conocimientos básicos sobre herramientas de IA generativa (como asistentes de texto, generación de imágenes o análisis asistido).
¿Qué ofrecemos?
Bolsa de ayuda de 900,00€ brutos mensuales
8h. diarias en Jornada completa
Telepráctica semi-presencial
Beca de 1 año de duración
25 días de vacaciones durante todo el año
Comedor gratuito en las instalaciones
Centro de prácticas en España: Severo Ochoa, 2 Tres Cantos (Madrid)
La beca incluye matrícula en Programa CITIUS de Iniciación profesional en la Empresa (Universidad Autónoma de Madrid)
#LI-Hybrid
ViiV Healthcare is a company 100% focused on HIV that is majority owned by GSK, a global biopharma organization. As an employee of ViiV, you are part of a team united by a clear mission to leave no person living with HIV behind. Additionally, through our shareholder relationship with GSK, you have access to a range of shared benefits and career development opportunities.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
Should you require any reasonable adjustments or arrangements to support you during the recruitment process, specific to your individual needs, please contact us on esp-inclusion.recruitment@gsk.com.
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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