Descripción de la oferta
In this role you own the category growth agenda across Europe, translating brand ambition and market insights into scalable growth strategies that drive revenue and market share. You will work closely with regional and cross-functional teams to shape category priorities and portfolio opportunities. The position offers visibility across multiple markets and the chance to influence how shopper behavior informs strategy. You will lead with data-driven insights to unlock profitable growth and value for customers.Define the European Category Growth Strategy across markets and set targets aligned with business objectivesDevelop and communicate insight-driven category narratives to customers and channelsCreate category execution guidelines, toolkits, and playbooks for scalable deploymentLead portfolio priorities, white spaces, and innovation/renovation plansBuild shopper and customer insights capability and promote data-driven decision makingBachelor in Business, Marketing or Economics10+ years of FMCG experience in Category Management, Commercial Strategy, Trade Marketing, Revenue Growth Management or SalesProven experience leading category management/vision in regional or multi-country initiativesStrong understanding of category development and shopper behaviorExperience influencing senior stakeholders in complex matrix organizationsStrong financial and commercial acumenSharp analytical skills to translate data into pragmatic plansFluency in English; additional European languages are an advantageStrategic thinkingLeadership and influencingCustomer and shopper focusCategory managementTrade marketingCategory Director Europe - barcelona barcelona, catalunya, es
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