Descripción de la oferta
Santander (www.santander.com) is evolving from a global, high‑impact brand into a technology‑driven organization, and our people are at the heart of this journey.
Together we are driving a customer‑centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.
Our mission is to help more people and businesses prosper. We embrace a strong risk culture and expect all professionals to take a proactive, responsible approach toward risk management.
The Wealth Management & Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present.
THE DIFFERENCE YOU MAKE
Santander Wealth Management & Insurance is looking for a Digital Marketing Sr Analyst to play a multitasking key role in the transformation of one of Santander’s five global businesses across the countries where it operates.
This position will report to the Global Head of Marketing & Comms of WM&I and will be based at Santander’s headquarters in Boadilla (Madrid). The role will work closely with global, local teams, agencies and Marketing and Comms corporate teams.
What You’ll Bring
As Digital Marketing Sr Analyst, your role will be to drive and implement the division´s digital projects in close relationship and collaboration with the Private Banking, Santander Asset Management & Insurance teams (global & local); and you will serve as the primary liaison with the corporate marketing & Comms teams for all the division´s digital projects.
Professional Required Experience
The position requires a proven track record in digital marketing, with a comprehensive understanding of all key areas – from SEM, SEO, GEO, Paid, Social Media, agency management etc. – across a strong track record of delivering measurable business impact, including:
Demonstrated experience with paid media and analytics platforms.
Social Media: Proven experience in managing corporate social media profiles.
Strong ability to analyze campaign performance, derive actionable insights and translate them into optimization decisions and CRO full funnel strategies.
Demonstrated experience in budget management, bid optimization and ROI maximization across multiple channels and markets.
Experience working in large, multinational, matrix organizations, influencing stakeholders across functions and geographies.
Ability to positively influence peers and mid‑management through data, clarity and collaboration.
Experience leading and coordinating cross‑functional teams and agency partners, even without formal people management responsibility.
Given the cross fun‑functional nature of the position across all divisional projects, expertise in Media relations, Behavioral Economics, etc. will be highly regarded.
Teamwork proactivity and the flexibility to handle diverse departmental tasks according to situational needs are essential and indispensable for success in this role.
The ideal candidate will have at least 5 years of professional experience in Digital marketing roles.
Education
Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field. (Required)
MBA or postgraduate studies will be valued. (Preferred)
Languages
Fluent in English and Spanish. (Required)
Portuguese will be valued. (Preferred)
Hard Skills
Highly analytical and detail‑oriented, with the ability to detect subtle performance drivers and trends. (Required)
Experience working in international and multicultural environments will be valued. (Required)
Strong knowledge and a holistic view of digital marketing strategies and skills. (Required)
Soft Skills
Strong interpersonal and stakeholder management skills; a collaborative, people‑oriented profile. (Preferred)
WE VALUE YOUR IMPACT
Your contribution matters, and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.
We’re enabling our teams to go beyond through global opportunities and broad career paths.
Flexibility that works. Enjoy a hybrid working model – some days remote, some days onsite with your team – along with flexible hours.
Learning for life. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy (www.santanderopenacademy.com)
Competitive rewards. Receive a highly competitive salary with performance‑based bonuses, motivating you to keep growing with us.
Financial advantages. Benefit from preferential banking terms, special interest rates on loans, life insurance, and more.
Your health is our priority. Through BeHealthy, our global wellness programme, we promote holistic wellbeing.
We know family is everything. That’s why we offer childcare support and family‑friendly programmes tailored to each life stage.
Always by your side. Get access to Santander Contigo, our program for employees and their families offering legal, emotional, and administrative advisory services.
Extra benefits. Gym/WellHub membership, medical centres in some of our facilities, meal subsidy, parking, shuttle service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. And that’s only the beginning—we’ll tell you more when you join!
LOCAL COMPLIANCE
Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates.
What To Do Next
If this sounds like a role you are interested in, then please apply.
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