Descripción de la oferta
BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia. Key Responsibilities: Develop and execute customer engagement strategies to drive loyalty, retention, and growth. Align engagement initiatives with business objectives and marketing strategy. Oversee daily customer engagement operations, ensuring data integrity and system efficiency. Lead the selection, implementation, and optimization of CRM and engagement technologies. Ensure CRM effectiveness across the full sales funnel and customer lifecycle. Manage customer registration, activation, retention, reactivation, and acquisition strategies. Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.). Support promotional events aimed at customer acquisition. Analyse customer data to identify trends, insights, and growth opportunities. Track and report on key marketing metrics, including conversion rates and web analytics. Prepare regular performance reports on engagement, behaviour, and campaign effectiveness. Collaborate with marketing, sales, customer service, IT, and data teams for a unified engagement approach. Lead, mentor, and develop customer engagement specialists and analysts. Foster a culture of continuous improvement and innovation. Requirements: Bachelor's degree in Marketing, Business Administration, or related field; Master's preferred. Proven experience as a Director of CRM or in a similar senior role. Background in traditional CRM and iGaming preferred. Experience leading large teams (100+ employees). Strong expertise in customer acquisition and lifecycle management. Knowledge of CRM systems, engagement channels (email, SMS, push), and analytics platforms. Technical proficiency with CRM, data analysis, and reporting tools (e.G., Excel, SQL, Tableau). Experience in land-based or online gambling is a plus. Strong analytical, problem-solving, leadership, and communication skills. Ability to manage marketing projects end-to-end with a customer-centric mindset.
