Descripción de la oferta
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
Puig is seeking a highly proactive and insightful professional to join the Global Consumer Engagement team. As part of the Global Martech, POEM Data & Analytics team, you will collaborate closely with global teams, TECH, Brands, Markets, and external partners. Reporting to the Global POEM Data & Analytics Director, you will be the driving force behind data and technology projects that inform Paid, Owned, Earned, and Influencer media decisions. The role is preferably based in Barcelona, with a strong international scope.
What you'll get to do
Mission & responsibilities
Implement the global media analytics strategy to drive innovation, ensure reliable performance measurement, and maximize the impact of marketing investments across all media channels.
Define and support the Global Media Analytics yearly roadmap to deliver technology and data-driven solutions for media strategy and optimization.
Align priorities with Global Consumer Engagement teams, Regions, Markets, and Brand teams to ensure a comprehensive view across Paid, Owned, Earned, and Influencer media.
Provide strategic business vision to guide technical development and ensure all teams’ perspectives are included.
Project Management & Implementation
Lead the evolution of the global media tracking ecosystem to support integrated media measurement and optimization.
Define and document projects together with technical managers and teams, including objectives, benefits, milestones, team members, and expected outcomes.
Manage key projects with cross-functional teams to ensure timely delivery and high quality, in line with agreed roadmaps.
Provide business context to development teams and resolve business-related questions during project execution.
Track project evolution and success metrics, ensuring continuous improvement.
Media Tracking & Analytics
Oversee the definition and implementation of paid media planning platforms (e.g., CampHouse) and digital data integration to ensure robust paid media measurement and optimization.
Coordinate with IT to ensure media tracking is correctly implemented and maintained across company websites.
Coordinate with IT the definition and implementation of GA4 tracking to ensure accuracy measurement of media activity and optimization.
Support media and IT teams with analysis and troubleshooting of GA4 data and media pixel setups.
Support the implementation of other Paid Owned Earned Data.
Training, Support & Community Enablement
Create and deliver compelling communication decks for stakeholders to ensure transparency and alignment.
Provide regular follow-ups (quarterly, monthly, weekly) on roadmaps and project progress.
Support training initiatives to improve adoption and optimization of media analytics tools and methodologies.
We'd love to meet you if you have
Advanced degree in marketing, data science, statistics, or digital communications.
7–10 years of proven experience in media analytics, ideally in an international environment.
Strategic vision combined with strong business and results orientation.
Intellectual curiosity, critical thinking, and appetite for innovation.
Organized and results oriented
Excellent communication and presentation skills with the ability to convey complex ideas into simple needs to diverse audiences.
Relevant experience using, coordinating and maintaining Business Intelligence tools (e.g., Looker, Tableau, Datorama …) from a business perspective.
Relevant business non-tech experience on databases (e.g., MS SQL Server, Google BigQuery…) and integration technologies (Supermetrics) and analytics, within the digital media ecosystem (Meta, TikTok, Google, etc. paid and earned). Tech experience on BI tools and Databases is not essential but would be a plus.
Fluent English required; Spanish and/or French will be a plus. International profile.
A few things you'll love about us
An entrepreneurial, creative and welcoming work culture
A range of learning and development opportunities
An international company with plenty of opportunities to grow
A competitive compensation & benefits package
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.
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