About Concepta Concepta is a global brand accelerator with headquarters in Serbia, an office in Miami, and a remote‑friendly team of international experts. We focus on building and scaling beauty and lifestyle brands for the U.S. market and beyond. Our team operates across hybrid, remote, and in‑office setups, reflecting the flexible and dynamic nature of our work. We believe the next generation of consumer brands will be more meaningful, more human, and more connected to people's values. Our vision is to build those brands—brands that deliver lasting value, trust, and a better quality of life. We are on the mission to create and grow beauty and lifestyle brands that are scalable, relevant, and emotionally resonant. Products that become part of people's daily lives and we need a Head of E‑commerce to help us! What you’ll be doing Track key Amazon KPIs, analyze customer behaviour and funnel performance, generate actionable insights, and share them across departments. Monitor competitors’ pricing and marketing strategies. Set sales targets, manage forecasting and budgeting, and hold full ownership of revenue and margin performance — executed through your team. Lead the strategic use of Amazon and external marketing tools (Meta, TikTok, Affiliate, etc.). Guide your PPC team in campaign planning, execution, and performance optimisation. Ensure your team maintains Amazon