Role Overview We’re looking for a detail‑oriented Paid Social Ad Operations Specialist to join our growing paid media team. You’ll work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is critical to maintaining our high performance standards as we scale our client portfolio. What You’ll Do Set up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms Execute daily campaign optimizations including budget adjustments, bid modifications, and audience refinements Monitor campaign performance and proactively identify underperforming ads for pause or optimization Conduct A/B tests on ad creative, copy, targeting, and bidding strategies Implement technical setups including conversion tracking, pixel installation, and attribution modeling Performance Monitoring & Analysis Review daily performance metrics across all active campaigns and flag anomalies Generate weekly performance reports with insights and recommendations Identify trends and optimization opportunities through data analysis Maintain performance dashboards and client-facing reporting Audience & Retargeting Management Build and manage custom audiences using first‑party data, website visitors, and lookalike segments Create 발표 대상(date‑acoustic) segments based on job titles, company size, industry, and funnel stage Manage retargeting campaigns for different engagement levels and content interactions Optimize audience targeting based on performance data and client ICP refinements Quality Assurance & Process Management Ensure all campaigns adhere to platform best practices and compliance requirements Prepare campaign performance summaries for client calls Support strategic recommendations with performance data and insights Experience & Qualifications 3+ years of hands‑on experience managing paid social campaigns, preferably for B2B SaaS companies Experience with conversion tracking, attribution modeling, and performance measurement Strong analytical skills with proficiency in Excel/Google Sheets and data analysis Advanced understanding of dim paid social platforms including campaign types, bidding strategies, and optimization techniques Knowledge of A/B testing methodologies and statistical significance Organized approach to campaignبدو management and documentation Experience with B2B SaaS marketing funnels and pipeline attribution Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools Knowledge of data enrichment and workflow automation tools such as Clay or Fibbler Ability to work directly with Ana, our Director of Paid Social with 8+ years of experienceこと Additional Information Opportunity to work directly with Ana, our Director of Paid Social with 8+ years of experience Access to cutting‑edge tools and platforms for campaign management and optimization Remote‑first culture with flexible working arrangements Professional development budget for continued learning and certifications Hay opciones de teletrabajo/trabajo desde casa disponibles para este puesto. #J-18808-Ljbffr