Descripción de la oferta
Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions. About the client: Our client, GBfoods , is an international food company headquartered in Barcelona, Spain, with a portfolio of well-known brands such as Gallina Blanca, Avecrem, Yatekomo, Erasco, Liebig and Star . Combining a strong culinary heritage with a focus on innovation, GBfoods develops products that celebrate local flavours and make everyday cooking easier. Job description: Are you working at a media or digital agency and ready to move into a client-side role? Join GBfoods’ European Media & Digital Hub in Barcelona. As a Junior Digital Performance Analyst, you will monitor and analyse campaign and website performance across European markets, using Funnel, GA4 and reporting tools to ensure data accuracy and turn results into actionable insights. This is an excellent opportunity to bring your agency experience to an international food company and grow in media analytics and performance measurement. Key Responsibilities: Performance Monitoring & Governan ce Own the day-to-day monitoring of digital performance across brands, campaigns and markets through Funnel dashboards. Track campaign performance across paid media, social media, search and owned media channels. Identify anomalies, tracking issues or significant performance changes and proactively flag them to relevant stakeholders. Ensure campaigns and websites are measured according to Hub governance standards and KPI frameworks. Validate data consistency, taxonomy compliance and reporting accuracy across markets and platforms. Support the Hub in maintaining a reliable and consistent view of digital performance. Dashboard Management & Reporting Build, maintain and continuously improve performance dashboards used across the Hub. Consolidate data from multiple sources into clear, accurate and actionable reports. Ensure dashboards remain updated, user-friendly and aligned with business needs. Support the automation and simplification of reporting processes where possible. Prepare recurring performance reports and executive summaries for stakeholders. Help ensure reporting focuses on insights and actions, not only on data. GA4 & Website Analytics Manage and monitor GA4 reporting across websites and landing pages. Analyse user behaviour, traffic sources, engagement metrics and conversion paths. Support the implementation and validation of tracking frameworks in collaboration with agencies and technical partners. Monitor website performance and identify optimisation opportunities. Ensure data quality and consistency across GA4 properties and reporting environments. Performance Analysis & Insights Analyse campaign performance by audience, creative, channel, platform and market. Identify trends, opportunities and areas for improvement across the marketing funnel. Support root-cause analysis of underperforming campaigns, assets or traffic sources. Translate data into clear recommendations that support optimisation decisions. Contribute to performance reviews, business updates and learning sessions. Optimisation & Test-and-Learn Support Support optimisation initiatives by providing performance analysis and recommendations. Assist in the evaluation of A/B tests across audiences, creatives, formats and landing pages. Monitor test results and document key learnings. Help identify best practices and opportunities to improve campaign effectiveness and user experience. Contribute to building a culture of continuous improvement and evidence-based decision making. Cross-Channel Measurement & Attribution Support Analyse interactions between paid media, owned media, organic traffic and search activities. Monitor funnel progression and identify conversion bottlenecks. Support attribution analysis and proxy ROI assessments. Ensure data quality & consistency for MMM and competitive investment dashboards Collaborate with Paid Media and Own Media teams to understand performance drivers and optimisation opportunities. Help connect media performance with broader business objectives. Post-Campaign Analysis & Knowledge Sharing Support post-campaign reviews and performance evaluations. Consolidate learnings, benchmarks and best practices across brands and markets. Help maintain the Hub's knowledge base and learning repository. Ensure insights are fed back into future planning, briefing and optimisation processes. Requirements: 1–3 years of experience in digital analytics, paid media campaign reporting, marketing performance or related fields. Experience working with media, digital or analytics agencies is a plus. Hands-on experience with Google Analytics 4 (GA4), Meta ads, Tik Tok ads, Google Ads, and programmatic platforms (TTD, DV360, etc..) Experience with Funnel, Looker Studio, Power BI or similar reporting platforms is highly desirable. Exposure to digital media, websites, search or performance marketing environments. Interest in digital marketing, data and technology. International mindset and willingness to learn. Fluent in English Key Tools & Platforms Funnel (core performance monitoring and governance tool) Google Analytics 4 (GA4) Looker Studio, Power BI or equivalent reporting tools Google Tag Manager (basic understanding is a plus)
