Descripción de la oferta
The OpportunityA Spanish hospitality group, recognized for bringing Spanish gastronomy to the U.S. market, and currently in a strong phase of growth and consolidation, is seeking a Head of Marketing to lead and scale its entire marketing function in the United States.This is a senior, strategic and hands-on position, responsible for defining and executing the global marketing vision of the group, managing an internal team of approximately 5 marketing professionals, and coordinating multiple external agencies and partners .Key ResponsibilitiesDefine and lead the global marketing strategy aligned with the group’s business objectives, expansion plans and brand positioning around Spanish gastronomy .Manage, mentor and develop the internal marketing team (approx. 5 people), fostering performance, ownership and collaboration.Coordinate and oversee external agencies (creative, digital, media, PR, influencers, performance marketing, etc.).Own the full 360º marketing scope, including:Brand strategy and positioningDigital marketing (paid media, SEO, SEM, CRM, email marketing)Social media and content strategyPR, events and brand activationsInfluencer marketing and strategic partnershipsLocal store marketing and opening campaignsDrive customer acquisition, retention and loyalty across all channels and locations.Track performance through KPIs, dashboards and ROI analysis, optimizing budgets and campaigns on an ongoing basis.Work closely with Operations, Finance and Leadership to ensure marketing initiatives support commercial and operational goals.Guarantee brand consistency and excellence across all touchpoints, reinforcing the identity of Spanish cuisine and culture .Profile RequirementsProven experience as Head of Marketing, Marketing Director or Senior Marketing Manager, preferably within hospitality, restaurant groups or lifestyle consumer brands .Solid background in restaurant / F&B marketing is highly desirable.Bilingual or native-level English is mandatory. Spanish is a strong plus.Strategic thinker with a hands-on, execution-driven mindset .Demonstrated leadership experience managing teams and multiple external agencies.Strong knowledge of 360º marketing, both online and offline.High level of dynamism, adaptability and energy, comfortable in fast-paced, growth-oriented environments.Data-driven and business-oriented profile with strong analytical skills.Willingness and ability to live and work in California, USA .What’s OfferedA key leadership role within a growing Spanish hospitality group expanding its presence in the U.S.High autonomy, visibility and real impact on brand and business growth.Responsibility for a full marketing department and top-tier external partners.Salary package according to experience .Long-term career development in California, USA, within a solid and ambitious group.
