Product Marketing Manager at Canonical
3 days ago – Be among the first 25 applicants
Canonical is a leading provider of open‑source software and operating systems to the global enterprise market. Our flagship platform, Ubuntu, powers breakthrough initiatives in public cloud, data science, AI, engineering innovation and IoT. With 1,200+ colleagues in 75+ countries, we operate as a founder‑led, profitable, growth‑oriented company that embraces remote work.
Location: EMEA – Remote
About the role
You will drive the product marketing function, building the world’s most effective Go‑To‑Market (GTM) engine. This hands‑on, multi‑disciplinary role requires collaboration with Product, Engineering, Content, Sales, and Partner Marketing teams to deliver global campaigns and campaigns that resonate with developers and enterprise buyers alike.
Why you’ll love this role
• Own the GTM strategy for key products and shape messaging for diverse audiences.
• Collaborate cross‑functionally to launch integrated campaigns and measure impact with data.
• Drive global events, webinars, and community meetups that align with GTM priorities.
• Join a fully remote, high‑performance team that spans 85+ countries.
Responsibilities

Develop and execute go‑to‑market strategies for a range of products.
Lead messaging and positioning to ensure products stand out in a competitive market.
Plan and produce content—including website copy, whitepapers, blogs, and sales enablement materials—with product managers.
Collaborate on marketing campaigns, partnering with regional teams to drive pipeline growth.
Lead cross‑functional product launch teams to drive awareness and adoption.
Perform competitive analysis and adapt positioning to stay ahead of market trends.
Support customer success with strategies for upsell and cross‑sell across the customer base.
Plan and execute global events, webinars, and community meetups aligned with GTM priorities.

Qualifications

Passion for technology and open‑source innovation.
Strong storytelling skills to craft messaging for technical and business audiences.
Growth mindset and comfort with experimentation.
Excellent written and verbal communication skills.

Nice‑to‑have skills

Data‑driven mindset to refine strategies and improve performance.
Experience in product marketing for enterprise software, cloud, DevOps, or open‑source solutions.
Experience with demand generation and translating GTM strategies into pipeline growth.
Comfort working cross‑functionally with product, sales, partners, and marketing teams.

What we offer you
• Fully remote working environment – headquartered worldwide.
• Personal learning and development budget of $2,000 USD per annum.
• Annual compensation review and potential bonuses or sales incentives.
• Recognition rewards and annual holiday leave.
• Parental leave and Employee Assistance Programme.
• Opportunity to travel to meet colleagues at sprints and events.
About Canonical
Canonical pioneers open‑source technology, publishing Ubuntu – a cornerstone platform for AI, IoT, and cloud computing. We recruit globally and set a high standard for excellence, encouraging diverse perspectives and continuous learning.
Equal Opportunity Employer
Canonical is an equal‑opportunity employer. We foster a workplace free from discrimination, ensuring fair consideration for applicants of all identities.
Employment details

Seniority level: Mid‑Senior
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Software Development

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