Descripción de la oferta
Company DescriptionPara presentar una candidatura, simplemente lea la siguiente descripción del puesto y asegúrese de adjuntar los documentos pertinentes.Publicis Groupe, the world's second largest communications group, is a solutions platform present in more than 100 countries with over 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting business growth through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics) and transversal knowledge. Publicis Groupe links Creativity, Technology and Data to offer a value proposition that connects brand and consumer effectively.Job OverviewWe are looking for an enthusiasticSEM Specialistto join our team, delivering excellent service to our clients and defining the future of paid search at our organisation.He/She will be responsible for ensuring search engine campaigns (Google, Bing) and all of their formats (text, Performance Max, Demand Gen, App Campaigns, YouTube formats, etc.) produce relevant, optimised results in line with client briefings and needs.ResponsibilitiesPlanningStudy relevant keywords for the product and/or service.Estimate investment related to the keywords for the defined period.Plan based on the campaign period and objectives, including impressions, traffic to the site, sales and costs (incl. technology and fee).ActivationCreate the associated Google Ads account, link it to the correct billing profile and include the budget for the campaign period.Create the client-approved content using Google Editor, configure the account with the required parameters (location, language, daily budget per campaign, ad scheduling, tracking, URL parameters, etc.).Synchronize the account with the corresponding bid measurement and optimisation tool, if applicable (SA360, Marin, AMO, Kenshoo).Fully activate the account.MonitoringControl budget consumption to adjust to the approved plan and monitor key KPIs (impressions, clicks, position, CPC and cost).Control conversion tracking in the appropriate tool, ensuring accurate measurement.Prepare tracking reports in the agreed format and periodicity, delivering correct data.Qualitatively analyse data and provide comments and proposals for improvement.Continuously analyse growth opportunities and optimisation possibilities, reviewing and updating copies when necessary.Review and update URLs to avoid redirect errors and invalid clicks.OptimisationActivate necessary changes to meet objectives and improve KPIs.Review and activate additional content needed for account growth.Update account content for the client’s new products and/or services.Develop and present optimisation proposals to the client based on new features, improvements, growth possibilities, cost improvements, etc.QualificationsBachelor’s Degree in Advertising, Marketing, Economics or equivalent, or 2‑3 years of experience and knowledge of Search Engine Marketing (SEM) processes.Proficiency in English (B2 or higher), valued in interview.Good communication skills, dynamic, flexible, proactive.BenefitsFlexible benefits: coverflex, meal vouchers, health insurance, transportation, etc.Growth opportunities through local and global training programs.Free online training via LinkedIn Learning and Udemy through Marcel platform.Online English classes for B1+ levels.Partner certifications from Meta, Google, Amazon.Work from anywhere: telecommute up to 6 weeks with #WorkYourWorld program.Attractive holiday package including birthday, advertising day, additional days off.Work‑life balance with hybrid model up to two home‑work days and flexible start schedule.Well‑being initiatives: daily meditation or yoga.Subsidised breakfast and daily menu at Café Marcel canteen.EEO StatementWe are committed to building a culturally diverse workforce and strongly encourage applications from under‑represented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status or any individual´s status in any protected group or class under law.Compliance StatementAll employees are committed to complying with obligations regarding Information Security and Technologies, use of Artificial Intelligence, Quality and Environmental Management System, Integrity Management System, Corruption Prevention, and the Anti‑Bribery and Anti‑Corruption Policy. xcskxlj All employees are required to complete mandatory training courses, declarations and compliance commitments in these areas.#J-18808-Ljbffr
