Descripción de la oferta
Own and evolve the brand narrative for Preply's tutor community with the Supply Engagement teamPosition Preply as a long-term partner in tutors' professional growthClarify and articulate Preply's value proposition for tutors across personas and maturity stagesEnsure consistency between tutor promises and tutor experienceDevelop long-term educational content initiatives, including content channels, expert series, learning formats, and video programsBuild scalable content ecosystems positioning Preply as a leader in online educationPartner with educators and internal stakeholders to create high-quality educational contentIdentify opportunities to build credibility among educators globallyOwn budgets and vendor relationships, including agencies and tutor ambassadorsShape communications about AI's role in teaching to build tutor confidenceDefine and own tutor-brand success metrics, including tutor trust/NPS, top-tier tutor retention, and thought-leadership reach and engagementPartner with Supply/Tutor Success teams on major narrative moments and strategic initiativesRequirements10+ years of experience in brand communications aimed at partner marketing in a fast-paced/tech environmentExcellent written and verbal communication skills with a sharp eye for clarity and toneStrong strategic storytelling and positioning skillsExperience building long-term brand initiatives, not just short-term campaignsAbility to think in formats and ecosystems such as content channels, series, and education programsDeep understanding of community building and professional identityStrong cross-functional collaboration skillsTrack record of driving brand impact at scale through influence rather than headcountComfortable owning outcomes without a direct-report teamWorking understanding of LLMs and generative AI, including content optimization and scalable content production through drafting, localization, and personalization without losing quality or voiceCore CompetenciesDemonstrates expertise in brand communications and strategic storytelling, with a focus on building long-term educational content initiatives and community engagement. Proficient in leveraging AI and generative technologies to enhance content production and optimize brand impact.Highest-signal resume keywordsBrand CommunicationsStrategic StorytellingCommunity BuildingContent OptimizationCross-Functional CollaborationHard SkillsContent DevelopmentBrand PositioningEducational Content InitiativesMetrics DefinitionBudget ManagementSoft SkillsExcellent CommunicationStrategic ThinkingCollaborationInfluenceIndustry KeywordsOnline EducationTutor CommunityProfessional GrowthTutor ExperienceThought LeadershipTools & TechnologiesGenerative AIContent ChannelsVideo Programs#J-18808-Ljbffr
