Descripción de la oferta
We power people’s progress.
At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.
Meet the team!
As a product team, our goal is to improve the life of our students and our tutors, drive amazing learning outcomes for our learners and enable our tutors to financially thrive through the platform. And we want to do this all while generating business value for Preply so we can help even more people! We strongly believe that we can't achieve business success without our students' and tutors' success.
Preply is one of the largest advertisers in the edtech space. Our marketing operations span dozens of languages, millions of creatives, and multiple acquisition channels. To keep this engine running efficiently and responsibly at scale, we need world-class marketing infrastructure.
As the Senior Product Manager for MarTech Platform, you’ll own the platforms that enable marketing teams to operate at full potential - ensuring our tracking, cookie consent, and affiliate systems are seamless, compliant, and reliable at scale. You’ll partner with engineering, data, and marketing operations teams to build a robust foundation that supports scale across all growth channels, with the ultimate goal to efficiently drive new subscribers to Preply.
What you’ll be doing
Lead the team towards a best-in-class Marketing tracking infrastructure
Define and continuously improve Preply’s end-to-end marketing tracking stack across Web and App.
Partner with Data, Engineering, and channel owners to ensure that each marketing platform (e.g., Google, Meta, Reddit, Affiliates) leverages the most advanced and reliable tracking methods available for its ecosystem.
Own relationships and technical conversations with key measurement partners (e.g., Adjust, Google Analytics) to ensure seamless data integration, accuracy, and strategic alignment.
Guide marketing teams on which events, and how they should optimize and bid on to reflect true customer lifetime value.
Ensure the business sends the highest-quality signal data possible into ad platforms and analytics systems, maximizing the effectiveness of bidding algorithms and campaign learning.
Collaborate closely with the Data team to measure channel incrementality and attribution accuracy, ensuring Preply’s investment decisions are grounded in reliable data.
Build a marketing technology platform that is trusted and reliable, at any scale.
Drive the organization toward 99.9% uptime and tracking robustness, building confidence that every marketing dollar is measured and optimized with precision.
Partner with Data and Engineering to design and implement comprehensive monitoring, alerting, and incident response systems, ensuring issues are detected and resolved proactively.
Evangelize reliability and data trust across Preply - making tracking health a shared company priority and ensuring teams collaborate effectively during incidents.
Shape the long-term scalability strategy for Preply’s marketing Tech stack, evaluating key architectural choices such as build vs. buy for data and audience infrastructure (e.g., CDPs, data pipelines, consent tools).
Champion a privacy-first architecture while maximising data quality and business impact.
Proactively identify and address compliance risks as marketing technologies evolve - designing creative, compliant solutions that protect user trust without compromising data quality, business agility, or user experience.
Drive strategies that ensure Preply collects and delivers the highest-quality data to marketing channels, while maintaining full regulatory compliance (GDPR, CCPA, and beyond).
Continuously evaluate and evolve platform architecture to stay ahead of emerging privacy frameworks and browser standards, ensuring Preply remains both compliant and competitive.
Leadership & Ways of Working
Lead with vision: Stay at the forefront of marketing technology and data innovation. Anticipate industry shifts - from evolving privacy frameworks to emerging ad platform APIs - and translate them into a clear, long-term MarTech platform strategy for Preply.
Be a domain authority: Inspire your squad and cross-functional partners by articulating a bold vision for how marketing technology can scale performance, reliability, and compliance.
Own end-to-end outcomes: Take full ownership of the product lifecycle - from defining platform requirements and architectural choices to driving execution, adoption, and measurable business impact.
Be biased for action: Balance strategy and developing conviction with quick and lean hypotheses testing to launch MVPs and iterate based on results. Open the marketing platforms and see the performance with your own eyes
Make decisions through data: Use data to evaluate the impact of platform changes on signal quality, compliance, and marketing efficiency.
Be a cross-functional force multiplier: Partner deeply with Marketing, Data, and Engineering teams - sharing ownership of KPIs and building trust through transparency and collaboration. Foster a culture where reliability, innovation, and trust in data enable every marketer at Preply to operate at their full potential.
What you need to succeed
At least five years of hands‑on technical experience in Performance Marketing channel management experience for a highly-trafficked consumer website OR experience as a product manager in marketing technology.
You have experience in MarTech, AdTech, or Analytics platforms (e.g., GTM, Segment, MMPs, Ads APIs, or internal data pipelines).
You have knowledge of App marketing
You understand how tracking and attribution models work, and how to solve for them in a cookie‑less and mobile‑first world
You are willing to get your hands dirty, and open Google Ads, Meta business center
You’re a systems thinker who thrives on making complex ecosystems reliable, measurable, and scalable
Exceptional analytical and problem solving abilities
You have experience leading cross‑functional teams to deliver products to global markets
You’re a natural leader. You know how to influence people to get things done across any job function. People love working with you.
You balance strategy and execution - defining long‑term vision while shipping incremental improvements quickly.
You’re an excellent communicator, capable of aligning engineers, marketers, and executives around a shared platform vision.
Our Principles
Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
Now is the time - In a fast‑paced world, it matters how quickly we act. Now is the time to make great things happen.
Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.
Diversity, Equity, and Inclusion
Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.
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