SEO Specialist Luxury Addiction & Mental Health Recovery (International)&## ; About the Role We are seeking an experienced SEO Specialist to lead and execute organic growth strategies for Oasis Premium Recovery and Sea Recovery Centre — two premium, confidential recovery brands operating in Spain and targeting international HNWI/UHNWI clients. This role focuses on high-value, intent-driven medical SEO, not volume traffic. The goal is to increase qualified enquiries, brand authority, and top-page visibility for competitive rehab and mental health keywords across English-speaking and international markets. &## ; Key Objectives Increase organic visibility for high-intent rehab, addiction, and mental health keywords Improve ranking positions for luxury, private, and location-based search terms Drive qualified leads, not generic traffic Build long-term domain authority and trust in a regulated healthcare niche &## ; Core Responsibilities 1. SEO Strategy & Planning Develop and execute a comprehensive SEO strategy for both brands Identify high-value keywords (transactional, long-tail, location-based)Prioritize keywords by commercial intent, competition, and ROI Build keyword clusters for: Addiction treatment (alcohol, drugs, behavioural)Mental health & burnout Luxury / private rehab Spain, Marbella, Costa del Sol, Europe, international searches 2. On-Page SEO Optimization ~ Optimize: Page titles, meta descriptions Headings (H1–H3)Internal linking structure Content hierarchy and topical relevance Ensure each service page targets one primary keyword cluster Improve conversion-oriented SEO (content that ranks and converts)To edit content ensuring SEO + medical accuracy + relevance, collaborate with content writers if necessary 3. Content SEO & Editorial Direction ~ Create SEO briefs for: Service pages Condition-specific landing pages Blog / educational content FAQs and evergreen resources Identify content gaps vs competitors Optimize existing content for: Search intent alignment Featured snippets E-E-A-T (Experience, Expertise, Authority, Trust)4. Technical SEO ~ Perform regular technical audits: Crawlability & indexation Site speed & Core Web Vitals Duplicate content Canonicals, redirects, broken links Work with developers / CMS (WordPress) to implement fixes Ensure SEO-safe handling of: Location pages Legal disclaimers Medical compliance requirements 5. Off-Page SEO & Authority Building Develop and execute a white-hat link-building strategy Secure backlinks from: Health & wellness publications Rehab and medical directories High-authority lifestyle magazines and luxury platforms Support PR-driven SEO initiatives Monitor backlink profile health and remove toxic links if needed 6. Local & International SEO Optimize for local SEO where appropriate (Spain, Costa del Sol, Marbella)Support Google Business Profile optimization (where compliant)Implement international SEO best practices : Market-specific keyword targeting Search intent differences (UK / US / EU)~ Improve visibility for “near me” and location-based queries where possible 7. Analytics, Reporting & KPIs ~ Track and report on: Keyword rankings Organic traffic quality Conversions and enquiries from organic search ~ Use tools such as: Google Search Console Google Analytics Ahrefs / SEMrush / similar Provide clear, business-focused reports, not vanity metrics Translate SEO performance into lead quality and revenue impact &## ; Required Experience & Skills Must-Have Proven SEO experience in healthcare, rehab, wellness, or YMYL niches Strong understanding of medical SEO & compliance sensitivity Experience ranking competitive, high-value keywords Excellent knowledge of: On-page SEO Technical SEO Content SEO Link building Experience with WordPress and Shopify-based websites, ability to change content and improve usability/readability Analytical mindset with business focus Nice-to-Have (Strong Advantage)Experience with luxury brands or HNWI services International SEO experience (UK / US / EU markets)Understanding of rehab, addiction, or mental health terminology CRO knowledge (SEO → enquiry optimization)Experience working alongside PPC / performance teams &## ; Mindset We’re Looking For Strategic, not mechanical Focused on quality leads, not traffic volume Comfortable working in a regulated, trust-based niche Detail-oriented and data-driven Able to think long-term about authority and brand reputation