Descripción de la oferta
Position: Technical SEO Specialist / Webmaster
Location: Barcelona, Spain
Job type: Full-time
Contract type: Full-time permanent
Start date: At your earliest convenienceAbout the Company
Founded in 2015, ZAGA Centers has become a leader in zygomatic implants. Its focus is on research, training, community, and patient information. The network of ZAGA Centers now comprises over 75 centers worldwide.Its patient portal, Smile24h.com, provides educational resources in more than 18 languages. ZAGA Centers also manages a portfolio of brands, including Smile 24h, Dental 3D Models, and the Edentulism Conference.About the Job
We're seeking an SEO expert with first-hand experience with content creation and technical SEO optimization to join our ZAGA Centers headquarters Marketing Department. The candidate will collaborate closely with the marketing team to:
Develop and optimize content aligned with the marketing strategy across all brands, with the primary focus on Smile 24h.
Maintain and optimize the performance of websites across the Company, with the primary focus on Smile 24hRequirements
2+ years of technical SEO experience or equivalent
Proficiency in both written and spoken English; knowledge of Spanish is appreciated
Experience with the creation of SEO-optimized content (blog posts, conversion pages, educational content, etc.)
Familiarity with SEO and CMS tools: SEMRush, Ahrefs, WordPress, Gutenberg, Elementor, Yoast SEO, RankMath SEO, Screaming Frog
Hands-on experience with website technical configuration and maintenance
Working experience with Google Analytics, Google Search Console
Basic working knowledge of HTML, CSS, and JavaScript
Ability to conduct SEO audit and analysis to draw actionable insights
Ability to identify and resolve technical issues that might be affecting the website's performance or UX
A drive to stay updated on the latest best practices in SEO and the ability to apply them
Experience with the WPML plugin or in managing a multilingual website is a plus
Prior experience in the healthcare sector is valued but not essentialResponsibilities:
Optimize existing pages on the company's websites, ensuring they meet the latest SEO standards and practices, including AI optimization
Propose and produce SEO-optimized content based on KW research, with support when required
Prevent and fix technical issues that may arise and affect web performance or UX
Maintain a multilingual website powered by WPML in 18 languages
Collaborate with freelancers to ensure the content is translated and optimized with the correct keywords for each specific language
Conduct keyword research, and propose and execute external linking strategies
Create thematic clusters and content for all stages of the funnel, optimized for AI
Work closely with the marketing team to align SEO strategies and social media with specific marketing objectives
Conduct website audits and competitive analysis to identify opportunities for improvement
Implement markup schemas, optimize web structure speed performance, and improve indexing
Implement SEO strategies using WordPress, Gutenberg, Elementor, SEMRush, etc.
Audit and analyze the performance of the company's websites regularly
Propose and implement on-site and off-site SEO tactics aligned with the overall marketing strategy
General marketing support for daily tasks
Assist during company-organized events (courses, conferences)To be the right candidate for this position, we do not expect you to have everything figured out; however, we look for someone who:Is not afraid to dive into technical aspects and take ownership of the administration and maintenance of the website
Has a positive attitude and teamwork spirit
Is always on top of their responsibilities, making sure to get the work done well and on time
Is proactive and resolutional
Has a keen eye for detail
Is eager for learning
Shows integrityWhat We Offer:
26K €/year gross
Private health insurance
A collaborative work environment where your creativity and ideas are valued
Opportunities for learning and gaining hands-on experience in various disciplines within the digital marketing field and event organization
Cool team-building activities throughout the year
Coffee and tea at the office
