Descripción de la oferta
Position: Technical SEO Specialist / Webmaster Location: Barcelona, Spain Job type: Full-time Contract type: Full-time permanent Start date: At your earliest convenience About the Company Founded in 2015, ZAGA Centers has become a leader in zygomatic implants. Its focus is on research, training, community, and patient information. The network of ZAGA Centers now comprises over 75 centers worldwide. Its patient portal, Smile24h.com, provides educational resources in more than 18 languages. ZAGA Centers also manages a portfolio of brands, including Smile 24h, Dental 3D Models, and the Edentulism Conference. About the Job We're seeking an SEO expert with first-hand experience with content creation and technical SEO optimization to join our ZAGA Centers headquarters Marketing Department. The candidate will collaborate closely with the marketing team to: Develop and optimize content aligned with the marketing strategy across all brands, with the primary focus on Smile 24h. Maintain and optimize the performance of websites across the Company, with the primary focus on Smile 24h Requirements 2+ years of technical SEO experience or equivalent Proficiency in both written and spoken English; knowledge of Spanish is appreciated Experience with the creation of SEO-optimized content (blog posts, conversion pages, educational content, etc.) Familiarity with SEO and CMS tools: SEMRush, Ahrefs, WordPress, Gutenberg, Elementor, Yoast SEO, RankMath SEO, Screaming Frog Hands-on experience with website technical configuration and maintenance Working experience with Google Analytics, Google Search Console Basic working knowledge of HTML, CSS, and JavaScript Ability to conduct SEO audit and analysis to draw actionable insights Ability to identify and resolve technical issues that might be affecting the website's performance or UX A drive to stay updated on the latest best practices in SEO and the ability to apply them Experience with the WPML plugin or in managing a multilingual website is a plus Prior experience in the healthcare sector is valued but not essential Responsibilities : Optimize existing pages on the company's websites, ensuring they meet the latest SEO standards and practices, including AI optimization Propose and produce SEO-optimized content based on KW research, with support when required Prevent and fix technical issues that may arise and affect web performance or UX Maintain a multilingual website powered by WPML in 18 languages Collaborate with freelancers to ensure the content is translated and optimized with the correct keywords for each specific language Conduct keyword research, and propose and execute external linking strategies Create thematic clusters and content for all stages of the funnel, optimized for AI Work closely with the marketing team to align SEO strategies and social media with specific marketing objectives Conduct website audits and competitive analysis to identify opportunities for improvement Implement markup schemas, optimize web structure speed performance, and improve indexing Implement SEO strategies using WordPress, Gutenberg, Elementor, SEMRush, etc. Audit and analyze the performance of the company's websites regularly Propose and implement on-site and off-site SEO tactics aligned with the overall marketing strategy General marketing support for daily tasks Assist during company-organized events (courses, conferences) To be the right candidate for this position, we do not expect you to have everything figured out; however, we look for someone who: Is not afraid to dive into technical aspects and take ownership of the administration and maintenance of the website Has a positive attitude and teamwork spirit Is always on top of their responsibilities, making sure to get the work done well and on time Is proactive and resolutional Has a keen eye for detail Is eager for learning Shows integrity What We Offer: 26K €/year gross Private health insurance A collaborative work environment where your creativity and ideas are valued Opportunities for learning and gaining hands-on experience in various disciplines within the digital marketing field and event organization Cool team-building activities throughout the year Coffee and tea at the office
