Descripción de la oferta
AI Creative Strategist (Video & Static Ads)Antes de solicitar este puesto, por favor, lea la siguiente información sobre esta oportunidad que encontrará a continuación.Location:Remote (European timezone or compatible timezone preferred)Reports to:Jem Bourouh, CEO of Adcubator FZCOAbout the RoleJem run Adcubator, a Dubai-based Google Ads agency managing nine figures of annual ad spend across 180+ ecommerce clients.We're entering a new era of creative production: AI-generated video ads, AI characters, claymation, CGI product demos, AI UGC, AI VSLs, miniature worlds, isometric product shots, cinematic AI spots, and more. The landscape moves weekly with new tools, styles, and formats that scale.We need someone who's already in this world—not someone who wants to learn it from scratch. Someone who has generated AI video ads that actually scaled, with real spend behind them on Meta and real results to show for it. You'll also need to learn YouTube creative formats (16:9) as we expand there.You'll own the entire top-of-funnel creative strategy for our ecommerce clients. You'll write briefs, generate videos, produce static ads, and iterate based on performance data. You're not a video editor who follows instructions—you're a creative strategist who uses AI as your production engine.What You'll DoAI Video Ad Production (Full Scope)You'll produce every type of AI-generated ad currently working in ecommerce, including:AI UGC / Talking HeadsRealistic AI avatars delivering testimonials, product reviews, and unboxing-style content.Tools:Higgsfield, Creatify, Arcads, HeyGenClaymation & Stop-Motion StyleStylized product demos with a handmade, tactile feel that stops the scroll.CGI Product DemosCinematic product visualization, including exploded views, 3D products in environments, and macro close-ups.Tools:Runway, Kling, SeedanceAI VSLs (Video Sales Letters)Scripted, structured persuasion videos with AI narration and dynamic visuals.AI Characters / InfluencersCustom AI personas that become the face of a brand's advertising.Miniature Worlds / IsometricProducts placed in stylized miniature environments—a format currently trending strongly.Cinematic SpotsShort-form cinematic ads featuring hero product shots, lifestyle scenes, and emotional storytelling.Before/After TransformationsAI-generated transformation sequences for health, beauty, and fitness products.Meme-Style / Native FeelAds designed to blend naturally into social feeds rather than appear highly produced.Split-Screen ComparisonsSide-by-side product comparisons using AI-generated visuals.Text Overlay / Kinetic TypographyBold, text-driven ads with AI-generated backgrounds and product imagery.You stay on top of what's new. When a new format starts winning, you're already testing it.Platforms: Meta (Primary) + YouTube (Learning)Meta (Facebook & Instagram)This is where you live.Formats: 1:1, 4:5, and 9:16Strong understanding of Reels, Feed, and StoriesFamiliar with hook rates, hold rates, and thumb-stop metricsYouTube (16:9)You'll learn and adapt creative for YouTube Shorts and in-stream ads.16:9 landscape formatDifferent pacing and hook structuresGrowth area for the businessYou don't need to be an expert yet, but you must be willing and able to learn quickly.Creative Strategy (Top-of-Funnel, Ecommerce Only)Develop creative strategies for ecommerce and DTC brandsIdentify winning hooks, formats, and anglesWrite creative briefs that translate brand positioning and audience psychology into actionable conceptsBuild creative testing frameworks:Hook testsBody testsCTA testsFormat testsAnalyze winning ads through Meta Ad Library and competitor researchReverse-engineer why successful ads workBuild client-specific creative playbooksUnderstand cold-audience psychologyCreate desire and stop the scroll within 1–3 secondsStatic Ad ProductionDesign and produce static ads (single images and carousels) using AI toolsCreate:Product-on-background shotsLifestyle compositesBefore/after staticsComparison graphicsProduce multiple ad variations quicklyUse:Midjourney (Flux)Nano BananaDALL·EUse Canva or Figma for layouts and text overlaysBrief Writing & Creative DirectionWrite detailed creative briefs covering:HookAngleEmotionCTAVisual directionDirect AI tools with precisionKnow which prompts, settings, and models to useDevelop libraries of proven brief templatesTranslate performance data into creative directionExample:"This hook worked because X, so let's test Y next."Performance Analysis & IterationReview weekly performance metrics:CTRHook RateHold RateCVRROASIdentify creative fatigue before performance declinesRun structured creative testsDocument learningsBuild a feedback loop:Data → Insight → Brief → Production → Test → RepeatWhat You Bring (Hard Requirements)Proven AI Video Ads That Scaled on MetaThis is the #1 requirement.You must have examples of AI-generated video ads that ran with real budget and delivered measurable results.Not:Demo reelsPortfolio experimentsPersonal projectsWe want ads that spent money and made money.Full-Scope AI Ad ExperienceYou've produced multiple formats, including:AI UGCClaymationCGI demosAI charactersCinematic spotsYou understand which formats work best for different products and audiences.Hands-On AI Video Tool ExperienceExperience with: HiggsfieldRunwayKlingCreatifySeedanceSimilar toolsYou understand each tool's strengths, limitations, and best use cases.Ecommerce Creative ExperienceExperience creating direct-response ads for ecommerce/DTC brands.Not:SaaSB2BBrand awareness campaignsBrief Writing AbilityYou can clearly articulate creative concepts so they can be executed by humans or AI systems.Speed and VolumeYou can produce multiple concepts per day and multiple variants per week across several brands.Strong Bonus SkillsNative advertising experience (Taboola, Outbrain, MGID)YouTube advertising experienceDirect-response copywritingMotion graphicsVideo editing (CapCut, Premiere Pro, After Effects)Experience managing creative across multiple brands simultaneouslyWhat I'm Not Looking ForTraditional video editors who want to learn AIGraphic designers without performance marketing experienceCreative directors who only create mood boardsAI hobbyists without paid advertising experienceIf you can't show AI-generated video ads that scaled with paid spend behind them, this isn't the role.The bar is proof of results—not potential.The Tools You'll UseVideo Generation HiggsfieldRunwayKlingCreatifySeedancePikaImage GenerationMidjourney (Flux)Nano BananaDALL·EEditingCapCutPremiere ProEquivalent editing softwareStatic DesignCanvaFigmaAI AssistantsClaude (scripting, brief writing, strategy)ResearchMeta Ad LibraryCompetitor analysis toolsCommunicationSlackClickUpGoogle WorkspaceLoomEnvironment & BenefitsGlobal RemoteWork from anywhere in the world.Direct AccessWork directly with Jem and the media buying team. You'll see real performance data and learn what's working at scale.Annual Team GetawayOne company retreat per year.This year:Bali (all expenses paid).Additional BenefitsStandard PTOWellness bonusFlat organizational structureBest ideas winAI BudgetFull access to AI generation tools, including: HiggsfieldRunwayMidjourneyAny tools required to do your best workScaleYou'll produce creative for 180+ ecommerce brands across categories such as:HealthBeautyFitnessHomeFashionSupplementsGadgetsNo shortage of variety.SetupFull-time40 hours per weekFlexible scheduleAvailability overlapping Dubai and European time zonesFully remoteHow to ApplyPlease send your application here: CVA short application letter explaining why you're a strong fitPortfolio (Mandatory)Include 8–10 AI-generated video ads that ran as paid Meta ads.For each example, provide:AI tools usedFormat/style (UGC, claymation, CGI, etc.)Product categoryResults:SpendROASOr at minimum CTR and Hook Rate (approximate figures acceptable)Screenshots from Ads Manager are a plus. xkdbapo Bonus Portfolio MaterialAI-generated static adsYouTube 16:9 creativesNative advertising examplesHay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.
