Descripción de la oferta
At Drumelia, content is not marketing decoration. It is how we build trust, shape perception, attract talent, and elevate the real estate profession.We are looking for a Content Marketing Lead to build and run our content and distribution system end-to-end. This is a high-ownership position for someone who combines strategic thinking with hands-on execution — and wants to build a marketing engine that compounds over time.You will be responsible for making sure that every meaningful insight, listing, conversation, podcast, article, interview, or video is turned into high-quality, platform-appropriate content and published across the right channels, at the right time, in the right format, with real value.Your missionTo build and run a disciplined, high-standard content marketing system that consistently communicates Drumelia's vision, professionalism, and values across all relevant channels — while maximizing the impact of everything we produce.Key responsibilitiesOwn the content calendar across key platforms: YouTube, blog, Instagram, LinkedIn, and newsletterEnsure content is published consistently, on time, and at Drumelia’s quality standardTurn long-form content into short-form, written, and platform-specific formats with clear repurposing logic — so no valuable content is underused or poorly distributedAdapt content to each platform so it feels native and relevant, not mechanically repeatedPrepare, coordinate, and publish blog content within an established SEO frameworkWrite, assemble, edit, or refine content using internal input and AI tools where helpfulCoordinate with the Videographer, Senior Editor, Marketing Director, and CEO to gather ideas, materials, and priorities — then turn them into clear publishing outputBring structure, ownership, and consistency to daily content operationsWhat this role is notNot a junior social media managerNot a community managerNot a performance marketing roleThis role is for someone who owns the system, not just completes isolated tasks.Who this role is forCombines strategic thinking with hands-on executionHighly organized, reliable, and comfortable with responsibilityThinks in systems, not isolated postsUnderstands how content should differ across platformsStrong editorial judgment and high standards for qualityComfortable writing, editing, assembling, and improving content — with support from AI and the teamWants to build something long-term and improve it continuouslyRequirements3+ years in content marketing, editorial, content strategy, or a related fieldStrong understanding of content distribution across YouTube, blog, Instagram, LinkedIn, and emailWorking knowledge of SEOExperience publishing content through structured workflows, not improvisationComfortable using AI tools to improve efficiency and scaleNice to haveExperience with founder-led or brand-led contentBackground in premium, luxury, or high-standard brand environmentsFamiliarity with video-first content, podcasts, or long-form repurposingWhy join DrumeliaDrumelia is one of the most visible and respected real estate brands in Marbella — with over 205K followers across YouTube and Instagram, a strong existing audience, ambitious standards, and a team that takes content seriously.We combine the best of both worlds: the speed, adaptability, and innovation of a startup with the brand strength, structure, and long-term thinking of an established company.This role offers direct access to decision-making. Strong ideas don't disappear into layers of approval. If you make a meaningful contribution, it's seen quickly and can shape the company fast.What success looks like in 6–12 monthsA clear, reliable, and well-managed content rhythm across all main channelsStrong repurposing and distribution of long-form contentHigher consistency and quality across published contentBetter conversion from content audience to leadA content system that runs with ownership, not constant pushingFull-time, based in MarbellaHybrid — a few days from home per weekHigh-responsibility, high-trust positionReports to the Marketing DirectorInternational team, communication largely in EnglishPlease apply with your CV and a short cover letter.
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