Descripción de la oferta
Experteer Overview Haga clic en "Solicitar" a continuación para enviar su candidatura. Asegúrese de que su CV está actualizado y de que ha leído primero las especificaciones del puesto. As CRM Manager at Aristocrat, you will lead live campaigns that drive revenue and improve player engagement. You’ll work within a collaborative, data-driven environment to optimize monetization and retention, shaping the marketing toolkit and roadmap. You’ll collaborate across Product, QA, VIP, CS, and central teams to execute campaigns and lifecycle flows. This role offers impact on liveops performance and content promotions, with a strong focus on data-informed decision making and cross-functional delivery.Compensaciones / Beneficios• Collaborate with GameOps and Events leads to plan and execute live campaigns• Improve monetization, engagement, and retention through innovative strategies• Develop and optimize the marketing toolkit and roadmap• Coordinate with Product, QA, VIP, CS, Artists, UA, and central teams to ensure campaign success• Drive game performance and liveops activities with build input• Implement in-app engagement events, sales, offers, and lifecycle flows• Manage content/feature marketing, out-of-app communications, and new content promotions• Coordinate community pages and retention campaigns• Lead research initiatives to improve campaign efficiencyResponsabilidades• Data-focused with ability to identify trends and drive results• Strong CRM management skills for end-to-end delivery• Expertise in segmentation, AB tests, analysis, and calendar planning• Excellent written and verbal communication for collaboration• Experience with data scientists/analysts for xcskxlj reports and dashboards• Extensive experience in marketing campaigns/LiveOps for F2P and Social Casino games• Proven track record in personalization, segmentation, and engagement initiatives• Ability to prioritize multiple tasks in a dynamic environment• Strong teamwork and relationship-building skills• Proactive approach to continuous improvement• University degree or equivalent experience in Business Administration, Product Development, Marketing, or IT is preferredRequisitos principales•
