Descripción de la oferta
Venga: making finance logical, human, and accessibleAt Venga, we're not here to be rebels for the sake of it — we're pragmatists.We're building the logical evolution of finance: an accessible, transparent fintech platform that removes unnecessary friction and complexity from traditional investment platforms and banks.Las cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación.Our mission is to make modern finance understandable, useful, and accessible — especially for people who don't speak "finance" or "crypto" fluently. Clear language, honest communication, and local relevance are at the core of everything we do.Who we are looking forWe're looking for a CRM Specialist who's obsessed with user journeys, lifecycle marketing, and turning existing users into active and long-lasting ones. So, not someone who just sends newsletters and basic emails, but someone who understands when, where, and how to talk to our users to drive real app usage.You are comfortable with segmentation, behavioral triggers, and automation flows, plus you know how to take advantage of data for meaningful and well-timed communications. In one sentence, you can send the right message to the right user and at the right time, in a way that feels helpful, human, and on-brand.You'll take ownership of Venga's communications to our existing customer base through our CDP — leveraging emails, push notifications, and in-app messages to boost app usage and improve conversion rates. This role is about building strong relationships with our users throughout their lifecycle.What you ́ll be doingYour mission is to communicate with Venga's User Base to inform and boost the App Usage!CRM & Lifecycle MarketingOwn and execute Venga's CRM strategy using emails, push notifications, and in-app messagingDesign, build, and optimize automated communication flows (onboarding, activation, engagement, retention, reactivation)Manage user segmentation based on behavior, lifecycle stage, and preferencesMonitor CRM performance (open rates, CTR, conversion, retention) to continuously test and improve messaging, timing and channelsTurn insights into actionable improvements for lifecycle performanceCampaigns & CommunicationsPlan and execute one-off and recurring marketing campaigns aligned with product and marketing goalsCollaborate with Product & Marketing teams to support new product launches and drive adoption from day oneEnsure messages are clear, useful, and feel like Venga while adapting the tone and content for different audiences and use casesWho you are & what you ́ll needYou have hands-on experience with CRM and CDPYou understand user journeys, funnels, and retention mechanicsYou're comfortable working with data and performance metricsYou can write clear, concise, and engaging messages for non-expert audiencesYou enjoy testing, learning, and optimizing continuouslyYou're organized, autonomous, and comfortable owning end-to-end processesYou collaborate well with creative, product, and marketing teamsYou thrive in a fast-moving, xohynlm startup-style environmentYou speak English and Spanish fluently (Catalan is also appreciated)Knowledge or at least a basic understanding of the crypto ecosystemNice to have...Experience in mobile-first or app-based productsExperience working in fintech or Web3Experience with experimentation frameworks and lifecycle analyticsFamiliarity with compliance constraints in regulated industriesDesign skills to make email-related illustrationsA good sense of humourWhat we offerFull-Time Employment ContractOwn-your-time company culture – manage your daily schedule around core collaboration hoursOffice days: Mondays, Tuesdays, and Thursdays, 10:00–16:00A sunny office in Barcelona, less than 50 meters from the beachA brand new MacBook25 vacation days (more than the Spanish norm)Exciting work in a dynamic, international, fast-growing crypto startupA team in which you'll grind and have fun at the same time
