Descripción de la oferta
At ING we are looking for Digital Sales Growth Analyst: Your role and work environment: The responsibility of this team is to achieve the product's digital sales objectives, orchestrating all capabilities involved in digital sales funnel acquisition. You will use data, customer insights and experimentation to identify opportunities that improve conversion and contribute to the achievement of digital sales objectives. In addition, you will translate analysis, insights and business results into clear recommendations, ensuring alignment and awareness across all digital sales stakeholders. Your key responsibilities: As a Digital Sales Expert you will: Positively contribute to Digital Sales, understanding end-to-end customer journeys, and identifying improvements in all touch points of our customers. Support the identification of growth opportunities by analysing customer, campaign and sales performance data, generating insights and optimization recommendations. Leverage SQL and multiple data sources to analyse customer behaviour, conversion drivers and sales performance, translating findings into actionable improvements. Translate analytical findings into clear recommendations and communicate insights effectively to stakeholders, supporting decision-making and prioritization. Ensure the evolution of the digital data model, the correct tracking of the process (data capture), and identify and request new information to be tracked as required for digital sales optimisation. Drive the evolution of digital sales reporting and dashboards to have more relevant information about digital sales performance and to do more in-depth analysis with Adobe Analytics / Customer Journey Analytics Build the end-to-end view of the digital sales funnel, propose improvements along the entire customer acquisition journey. Understand the customer journey in the different campaigns and commercial communications. Responsible for the CRO methodology and the correct execution: CRO analysis, hypothesis generation, brainstorming, test plan, set up and insights. Monitoring test results in Adobe Target. Define new use cases, initiatives and personalization opportunities across the customer journey. Benchmarking and monitoring of digital journey focus on entry points, digital application processes, and leads to sales actions. What are we looking for? Want to know if this job is made for you? These are some of the qualities that we value the most for this role. Master or bachelor's degree with a minimum of 2 years of experience Customer-focused and results-oriented mindset. Strong analytical, digital and strategic thinking skills. Knowledge of SQL and data analysis techniques, with the ability to work with multiple data sources to generate insights and support decision-making. Ability to analyse customer behaviour, digital journeys, conversion funnels and commercial performance through data-driven analysis. Curiosity and willingness to investigate business problems, identify root causes and contribute to actionable recommendations. Knowledge of digital analytics and experimentation tools (Adobe Analytics, Customer Journey Analytics, Adobe Target). Experience with reporting and data visualization tools (Power BI or similar). Advanced knowledge of Excel and PowerPoint. Great organisational, oral and written communication skills. Passionate about innovation, market trends and future developments. Able to work autonomously, take initiative and make things happen with a can-do attitude. Strong problem-solving mindset. Good team player, willing to collaborate with different stakeholders. Very good oral and written English skills. Ability to work effectively in an international environment. What do we offer? Balance That Works.We put balance to work, so you can do it too. With our customers' needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it. Restaurant card.So that thinking about what to have for lunch doesn't take up your time or your cravings. Our house will be your home.In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more! Health insurance.For you and all your family (spouse/partner and children). Life insurance.We help you protect what matters most to you. Flexible remuneration.In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids... Free company shuttle.It doesn' #J-18808-Ljbffr
