Descripción de la oferta
Boho Club is not your average hotel. We’re a luxury boutique hospitality concept on Marbella’s Golden Mile blending a 5-star hotel, destination restaurants & bars, a holistic wellness centre, and a curated social calendar into one distinct lifestyle universe. Our world is Mediterranean, relaxed, creative, yet always refined. Design matters. Details matter. Experience matters. And that’s exactly where you come in. The Role We’re looking for a Growth Marketing Manager to take the reins of Boho Club’s marketing engine and help drive visibility, engagement, and performance across all channels. This is a hands on, high impact role for someone who loves both strategy and execution equally comfortable shaping the big picture and rolling up their sleeves to make things happen. You’re organised, digitally fluent, brand obsessed (in a good way), curious about AI, and confident juggling multiple channels while keeping everything beautifully on brand. Hospitality experience is a plus, but mindset, skill, and taste matter more. Digital & Content Direction Lead and coordinate social media strategy and content across all Boho Club outlets Safeguard and elevate brand consistency across every digital touchpoint Collaborate closely with internal teams and external creatives (photo, video, agencies) Website, SEO & AI Discovery (GEO) Optimise our websites for UX, conversion, SEO, and AI-driven discoverability Coordinate updates and improvements on WordPress Ensure content structure supports both human users and LLMs Paid Media & Partners Coordinate with external agencies running Google Ads, Meta Ads, and more Align paid campaigns with brand positioning and commercial objectives Track performance and actively contribute to optimisation discussions CRM & Email Marketing Own and grow our CRM ecosystem (HubSpot) Plan and execute newsletters and email campaigns Maintain clean data, smart segmentation, and meaningful performance tracking Reporting & Performance Define, track, and report on key marketing KPIs Deliver clear, insight driven reports that lead to better decisions Work closely with Sales & Marketing to turn data into action AI & Smarter Workflows Use AI tools to boost creativity, speed, insight, and efficiency Continuously improve how marketing work gets done: faster, sharper, smarter Who You Are Solid experience in digital marketing Hands on skills with: Social platforms Canva Meta (Facebook & Instagram) WordPress Strong organisation and attention to detail Ownership mindset: you care, you follow through, you deliver A natural feel for brand, aesthetics, and digital best practices Bonus points if you have: Experience in hospitality, lifestyle, or luxury brands HubSpot / CRM experience SEO & content optimisation know-how Experience managing agencies and external partners Practical experience using AI in marketing workflows
