Head of Marketing - €60k + Bonuses - Hybrid, BarcelonaLocation: Barcelona, SpainSalary: EUR 60,000 + bonusesClient: merittJob DescriptionDiscover exceptional job opportunities with Meritt. Specialising in commercial roles, we connect talented candidates like you with leading companies seeking fresh potential in sales, business development, and beyond.Are you a Demand Generation & B2B SaaS Marketing Leader based in Barcelona? Ready to build a scalable marketing engine that fuels pipeline?A Barcelona-based data and insights business is hiring a Head of Marketing— a hands-on, commercially-focused marketer who can lead with clarity, drive demand, and elevate quality.This is an opportunity to reset and re-build the marketing function from the ground up — and to take full ownership of strategy, execution, and outcomes.About This OpportunityHeadlines:Head of Marketing at a Barcelona-based data & insights scaleup. Full-time, hybrid. €60K base + 15% bonus. Reports directly to the CEO.This pivotal role involves turning marketing into a growth engine that fuels sales pipeline, improves lead quality, and arms the revenue team with the tools to convert and win more deals faster.The BusinessThis company provides macroeconomic intelligence to multinational corporates, government bodies, and financial institutions, helping clients make better, faster strategic decisions in a complex global economy.Client list includes 200+ leading organisations globally.Strong product-market fit in the corporate and government space; entering financial services (buy-side) in the UK and other markets.Investing in marketing as the key to scaling revenue, with new sales and product leadership in place.Why This Role MattersThe CEO and leadership team see marketing as the top strategic priority for growth in 2025.The current marketing team lacks senior expertise and strategic direction.Over 85% of leads come from outbound prospecting; inbound channels are limited and low quality.No structured nurturing or segmentation strategies are in place.Marketing materials and sales collateral need development and better utilization.The Head of Marketing will architect and operate a function that genuinely fuels sales growth.What Makes This Role ExcitingBuild and own a strategic marketing plan.Influence sales pipeline and company growth with a data-driven, commercially accountable approach.Operate with autonomy, reporting directly to the CEO with board-level visibility.Hire and shape your team, starting with 3–4 key hires.Grow into a leadership role that scales with the business.Core Focus Areas1. Demand Generation: Plan and execute campaigns to drive quality leads, with measurable ROI, improving qualification and conversion rates at each stage.2. Outbound & Sales Enablement: Support outbound efforts with collateral, content, and campaigns; develop multi-channel marketing programs across paid media, content, email, etc.3. Team Leadership & Capability Building: Mentor existing team, define key roles, and hire for executional strength.Success in Year OneImplement a demand generation strategy that improves pipeline volume and quality.Identify and fix funnel weak points to increase conversion rates.Upgrade marketing operations with better tools and data.Hire and embed 1–2 key roles to scale marketing.Build trust and collaboration with the CEO and sales leadership.SummaryReports to: CEOInterested?Apply now with a short intro video or contact Richard Washington (MD at Tick Talent) for a confidential chat.Hiring process: 3 stages — Video Screen, Marketing Challenge, Final Interview with CEO & Head of Sales.
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