Descripción de la oferta
Job Title: Lead Campaign Data AnalystJob DescriptionWe are a technology-led healthcare solutions provider driven by a mission to help healthcare organizations become future-ready. We offer accelerated global growth opportunities for individuals who are bold, industrious, and adaptable. Our culture values entrepreneurship, innovation, collaboration, and empathy.This role offers the opportunity to work at the intersection of healthcare and technology, with mentorship from experienced industry professionals and exposure to high-impact, data-driven initiatives.Role Overview: Lead Campaign Data AnalystThe Campaign Optimization Analyst / Data Analyst plays a critical role in enabling data-driven decision-making for omnichannel marketing campaigns. This role is responsible for analyzing cross-channel campaign performance, uncovering actionable insights, and developing targeted optimization strategies to enhance brand impact and marketing ROI.The ideal candidate has strong analytical skills, a deep understanding of digital marketing ecosystems, and the ability to translate complex data into clear, compelling recommendations for stakeholders.Key Responsibilities1. Campaign Performance AnalyticsAnalyze campaign performance across email, web, paid media, social, and other digital channels using analytics platforms and reporting tools.Identify trends, patterns, and anomalies to inform campaign optimization.Develop both standardized and ad-hoc reports for marketing and brand teams.2. Insight Generation & OptimizationTransform raw data into structured insights with clear business implications.Recommend optimization strategies (e.G., audience segmentation, frequency adjustments, subject line improvements, channel mix optimization).Conduct root-cause analysis for underperforming campaigns and suggest corrective actions.3. Brand-Level Strategic RecommendationsDeliver regular brand-level insights based on cross-channel performance.Assess channel effectiveness and recommend actions to improve engagement and conversions.Collaborate with campaign managers, channel specialists, and brand teams to drive data-informed decisions.4. Reporting, Dashboards & Data VisualizationBuild and maintain dashboards using tools such as Power BI, Tableau, or similar BI platforms.Ensure reporting frameworks provide clear visibility into KPIs, benchmarks, and campaign performance trends.Maintain data accuracy, consistency, and quality across reports.5. Collaboration & Stakeholder ManagementPartner with cross-functional teams to align on KPIs, reporting requirements, and insights.Present findings and recommendations in a clear and business-friendly manner.Manage timelines and expectations for both recurring and ad-hoc analytics requests.Required Skills & Experience (7–12 Years)Technical & Analytical Skills7–12 years of experience in marketing analytics, campaign analytics, or related data-driven roles.Proficiency in tools such as Excel, SQL, Power BI, Tableau, or similar platforms.Strong understanding of digital marketing analytics (email, web, paid media, social).Experience with marketing automation or CRM platforms (e.G., Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, Google Analytics).Ability to derive insights from large datasets and present them in clear, actionable formats.Experience in healthcare, pharma, or other regulated industries is a plus.Preferred SkillsStrong communication and storytelling abilities.Ability to simplify complex data for non-technical stakeholders.High attention to detail and accuracy.Ability to manage multiple priorities in a fast-paced environment.Proactive problem-solving mindset.Educational QualificationsBachelor’s degree in a relevant field.Certifications in data analytics or marketing analytics are a plus.
