Descripción de la oferta
We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset — no bureaucracy, just bold ideas, creative problem‑solving, and a team that genuinely loves what they do.
We turn every spark of an idea into a real product — from first concept to full production — and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more — if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters.
Overview
As Spain's Marketing Lead, you will own all marketing activities on the Spanish market.
This is a senior, hands‑on role with real autonomy. You will be responsible for translating Shelly’s product strengths into clear Spain‑specific messaging across different customer groups, while working closely with sales, technical support, and global marketing teams.
You will report directly to the Managing Director of the Spanish Office.
Responsibilities
Own and execute Spain's marketing strategy across three key customer segments: Professional installers
Adapt and localise global marketing assets for the Spanish market: Language, tone, and use cases
Spanish regulations, wiring norms, and expectations
Develop and maintain clear Spain product positioning and messaging
Own Spanish‑facing marketing channels, including: Website and product content, Social media, Events and trade fairs, Press and PR activities (in coordination with the Spain's MD)
Work closely with sales and technical teams to create materials that help partners and customers understand and sell Shelly products
Ensure consistency of messaging across all of Spain's touchpoints
Identify gaps in market understanding, documentation, and positioning and proactively address them
Act as the Spanish Office's voice back into HQ, providing structured feedback on market needs, messaging gaps, and competitive dynamics
Qualifications
Comfortable communicating with both technical and non‑technical audiences
Technically curious and confident enough to understand Shelly products (without being a technical support engineer)
Experience in marketing technical, hardware, or IoT‑related products would be considered an advantage
Strong written and verbal communication skills in both Spanish and English
Able to work independently and take ownership of an entire country’s marketing function
Pragmatic, organised, and comfortable prioritising in a growing organisation
What We Offer
Ownership of marketing for a key growth market
High level of autonomy and direct access to decision‑makers
Permanent Spain‑based employment (details to be discussed)
Free access to all Shelly devices
Budget and freedom to build Shelly’s Spanish market presence properly
#J-18808-Ljbffr
