Descripción de la oferta
We are seeking a dynamic and brand-driven Marketing Manager to lead the marketing strategy and execution for a well-established premium manufacturing company. This role is ideal for a professional with a strong understanding of premium brand positioning, who can blend creativity with data-driven decision-making to elevate brand presence and drive commercial growth across key markets. Responsibilities Develop and execute comprehensive marketing strategies aligned with the company's brand identity and commercial objectives. Oversee brand management, ensuring consistent positioning and messaging across all channels and touchpoints. Plan and manage marketing campaigns across digital, print, trade, and experiential platforms. Conduct market research and competitive analysis to identify opportunities, emerging trends, and customer insights. Collaborate with sales, product development, and senior leadership to align marketing initiatives with product launches and revenue targets. Manage the marketing budget, ensuring effective allocation of resources and measurable return on investment. Lead the creation of high-quality marketing collateral, including catalogues, digital content, packaging, and trade show materials. Oversee the company's digital presence, including website, social media, SEO, and email marketing strategies. Build and manage relationships with external agencies, media partners, and industry influencers. Track, analyze, and report on marketing performance metrics to inform continuous improvement. Qualifications Proven experience in a Marketing Management role, preferably within premium, luxury, or high-quality consumer goods manufacturing. Strong understanding of brand strategy, positioning, and premium market dynamics. Demonstrated experience managing multi-channel marketing campaigns with measurable results. Excellent creative and analytical skills with the ability to translate data into actionable strategies. Experience with digital marketing platforms, CRM systems, and marketing analytics tools. Strong project management skills with the ability to lead multiple initiatives simultaneously. Excellent written and verbal communication skills. Experience managing external agencies and vendor relationships. Knowledge of EU advertising regulations and data protection requirements related to marketing activities. Fluency in Spanish; strong English skills preferred. Benefits Competitive salary package of €46,000–€63,000 Strategic role with direct influence on brand growth and market positioning. Stable position within a reputable premium manufacturing company. Professional development and career progression opportunities. Company benefits in line with policy. Equal Employment Opportunity and Non-Discrimination Policy Equal Employment Opportunity Statement Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, nationality, age, disability, genetic information, or any other characteristic protected under EU law and the laws of the respective EU member states. Commitment to Diversity Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected. We recognize and celebrate the cultural diversity across EU member states. Reasonable Accommodations Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities, in accordance with EU Directive 2000/78/EC and national laws of EU member states. We engage in an interactive process to determine effective, reasonable accommodations. Compensation Information For client positions, compensation information will be provided in accordance with applicable EU and national laws. When required by law, salary information will be included in job postings or provided during the recruitment process. We are committed to pay transparency and equal pay for equal work, in line with EU Directive 2006/54/EC and national laws on pay equity. Compliance with Laws Both Keller Executive Search and our clients comply with EU laws, directives, and regulations, as well as national laws of EU member states governing non-discrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Workplace Harassment Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on any protected characteristic under EU law and the laws of EU member states. This includes, but is not limited to, harassment based on race, ethnic origin, religion, sex, sexual orientation, gender identity or expression, nationality, age, disability, or genetic information. Data Protection and Privacy We process personal data in compliance with the General Data Protection Regulation (GDPR) and applicable national data protection laws. For more information about how we collect and process personal data for recruitment and employment purposes, please review our Privacy Policy at Pay Equity Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable EU and national laws. Working Time and Leave We comply with EU Directive 2003/88/EC concerning certain aspects of the organization of working time, as well as national laws of EU member states regarding working hours, rest periods, and leave entitlements. Health and Safety We are committed to providing a safe and healthy work environment in accordance with EU Framework Directive 89/391/EEC on Safety and Health at Work and relevant national laws of EU member states. Works Councils and Employee Representation We respect the rights of employees to form and join works councils and other forms of employee representation in accordance with EU Directive 2009/38/EC and national laws of EU member states. Country-Specific Declarations While this policy provides a general framework applicable across the EU, it's important to note that specific employment laws can vary significantly between EU member states. To ensure full compliance with local regulations, we make the following provisions: Local Law Compliance: In addition to EU-wide regulations, we comply with all national laws and regulations of the specific EU member state where the employment takes place. Country-Specific Addenda: For each EU country where we operate, we maintain country-specific addenda to this policy. These addenda outline any additional requirements, protections, or procedures mandated by national law that go beyond or differ from EU-wide standards. Language Requirements: In countries where local law requires that employment policies be provided in the local language, we will make available a properly translated version of this policy and its country-specific addendum. Notification of Applicable Laws: During the recruitment process, candidates will be informed of the specific national laws that apply to their potential employment, in addition to EU-wide regulations. Regular Updates: We commit to regularly reviewing and updating our country-specific addenda to reflect any changes in national employment laws. Precedence of National Law: Where national law provides greater protection or additional rights to employees beyond what is outlined in this general EU policy, the national law will take precedence. Specific Declarations: Where required by national law, we will make specific declarations regarding matters such as: Pay transparency and gender pay gap reporting Working time arrangements Collective bargaining agreements Data protection and privacy measures Whistleblower protection mechanisms Any quota systems for underrepresented groups in employment Access to Information: Employees and candidates can request information about the country-specific policies applicable to their employment or potential employment by contacting Use of Artificial Intelligence in Recruitment Keller Executive Search and our clients may use artificial intelligence (AI) tools to assist in the recruitment and candidate evaluation process. These tools are used exclusively to support human decision-making by helping to review and assess candidate qualifications and materials. AI is never used to automatically reject, disqualify, or make final hiring decisions about candidates. All AI-assisted evaluations are reviewed by experienced recruitment professionals, and all hiring decisions are made by qualified human recruiters. Our use of AI is designed to enhance fairness, consistency, and efficiency while maintaining our commitment to equal employment opportunity and non-discrimination principles. Genetic Information In accordance with EU and national laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law. Local Laws Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate within the EU. Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location within the EU. #J-18808-Ljbffr
