Descripción de la oferta
Responsibilities
Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities.
Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners.
Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads.
Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements.
Create and coordinate Energiot’s social media presence, PR activities, and high-quality content.
Plan and coordinate Energiot’s presence at industry events.
Translate technical product concepts into clear, compelling messages for customers, partners, investors, and other relevant audiences.
Work closely with Sales, Product, Technical, and Management teams to align messaging with customer needs, product capabilities, and commercial priorities.
Support sales enablement through presentations, pitch decks, product materials, and commercial communication materials.
Conduct market research to identify trends, customer needs, competitive positioning, and market opportunities.
Define, monitor, and improve marketing KPIs.
Manage freelancers, agencies, designers, copywriters, and other external collaborators.
Qualifications
Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field.
Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech.
Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns.
Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages.
Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts.
Good understanding of SEO, website management, marketing analytics, CRM workflows, and campaign performance.
Experience using AI tools and automation to improve marketing productivity, research, content creation, and campaign execution.
Excellent written and verbal communication skills in English and Spanish.
Strong project management skills, with the ability to manage multiple priorities, stakeholders, and external partners.
Hands‑on, autonomous, and proactive mindset, comfortable working in a fast‑moving startup environment.
Strong analytical mindset and ability to connect marketing actions with commercial outcomes.
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