Descripción de la oferta
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.
This is just the beginning of our journey, and you could be part of the next stage of our growth!
Your Role
As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we're evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist.
You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling.
What You’ll Do
Problem Diagnosis & Opportunity Identification
Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up
Researches the market, product, and competition proactively to contribute valuable inputs
Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.
Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc.
Smart Use of Video Inventory
Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge
Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization
You’ll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV.
Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data
Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals
Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory
Provides clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision‑making.
Build efficient structures for testing including including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding
Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks
Organize and group tests across video types and creative formats (VSLs, influencer, partnership, inhouse)
Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling
Perform Media Buying Responsibilities
Campaign management: Monitor, trim, scale, add ads, and rotate past performers
Brief, coordinate, and quality‑check executions with virtual assistants (VAs)
Perform weekend/holiday campaign monitoring and high priority optimizations
Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability
Project Ownership
Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results
Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest‑value activities
Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement
Execute with agency and urgency while maintaining quality standards
How You’ll Succeed
Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels)
Drive profitable blended ROAS (>1x) — even when in‑platform metrics look unprofitable (e.g. 0.3x)
Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups
What You Bring
At least 4 years of relevant experience working with DTC brands as a media buyer.
Strong work ethics - we built our brand to 9 figures in revenue profitably with ~30 full‑time employees and this would not have happened without a strong work ethic and a mission‑driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like‑minded people.
Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance.
Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies.
Project management – ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real‑time data and feedback to refine strategies and deliver quality results
Project coordination skills – ability to collaborate with other departments to ensure projects stay on track and within timelines.
Other important soft skills - resourcefulness, organization, independent, problem‑solver
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