Descripción de la oferta
Job Title: Programmatic Specialist Department: Marketing Location: Marbella or Malta Reports to: Head of Marketing Role Overview We are seeking a data-driven and performance-focused Programmatic Specialist to plan, execute, and optimise programmatic advertising campaigns across multiple ad networks and platforms. This role requires strong analytical skills, cross-functional collaboration, and the ability to manage multi-brand, multi-region campaigns at scale. The ideal candidate combines strategic thinking with hands‑on execution and has a proven track record of delivering measurable performance improvements. Key Responsibilities Campaign Strategy & Execution Plan, launch, and optimise programmatic advertising campaigns across various ad networks and platforms. Manage cross-brand, multi-region campaign strategies at scale, ensuring consistency and performance alignment. Develop and manage audience segmentation strategies and targeting frameworks to maximise reach and engagement. Implement bid optimisation strategies to drive efficiency and improve campaign KPIs. Performance Monitoring & Optimisation Monitor campaign performance against key KPIs including CTR, CPA, ROAS, viewability, and conversion metrics. Identify optimisation opportunities and implement data-driven improvements. Conduct A/B testing and performance analysis to continuously enhance campaign effectiveness. Budget & Pacing Management Manage campaign budgets and pacing to ensure efficient allocation and spend optimisation. Forecast performance trends and adjust strategies to meet performance targets. Reporting & Data Analysis Leverage BI tools to analyse campaign data and extract actionable insights. Build structured performance reports and dashboards for internal teams and stakeholders. Translate complex data into clear, strategic recommendations. Utilise advanced Excel functions (pivot tables, complex formulas, data modelling) to support reporting and in-depth analysis. Cross-Functional Collaboration Collaborate closely with creative, data, and media teams to ensure aligned campaign execution. Provide strategic input to improve creative performance and targeting strategies. Communicate campaign results and insights effectively to stakeholders at various levels. Qualifications Required Skills & Experience Proven experience managing programmatic advertising campaigns across multiple platforms and ad networks. Demonstrated track record of managing multi-brand and multi-region campaigns at scale. Strong understanding of audience segmentation, targeting methodologies, and bid strategies. Deep knowledge of performance KPIs (CTR, CPA, ROAS, viewability, conversions). Experience with BI tools and data visualisation platforms. Advanced proficiency in Microsoft Excel (pivot tables, advanced formulas, data modelling). Strong analytical mindset with the ability to interpret data and drive actionable insights. Excellent communication and stakeholder management skills. Experience with major programmatic platforms. Experience working in fast‑paced, performance-driven environments. #J-18808-Ljbffr
