Descripción de la oferta
What Is Exoticca?
Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and ecommerce of longdistance trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering bestvalue trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.
What about the team?
As a key player within the Performance Marketing team, the SEM Specialist will drive profitable growth across all Exoticca geographies by owning and evolving high-impact, data-driven search marketing programs. You'll bring deep technical and strategic expertise to lead the planning, execution, and continuous improvement of SEM initiatives across Google and Microsoft Ads. You will be asked to own the day-to-day operations of the channel, coordinating the work of a team member with an operational background, in constant alignment and collaboration with the Manager of the area.
This role is ideal for a strong SEM professional with a solid ownership mindset, expert knowledge of automation and bidding strategies, and a passion for testing and optimization. You will be a key stakeholder in cross-functional collaboration with Data, Product, and Sales to develop scalable solutions that improve CAC, LTV, and overall marketing efficiency.
Which will be your main responsibilities
Own execution and large-scale management of multi-country SEM campaigns across Google and Microsoft Ads, ensuring performance aligns with ambitious acquisition and ROI targets
Report and present results to internal stakeholders, explaining performance and trends while proposing actions to be taken
Implement and optimize AI-driven bidding strategies and feed-based automation to scale campaigns efficiently
Collaborate Martech area and Data teams to design and import custom conversion values, offline events, and predictive signals that fuel smarter bid strategies
Drive automation across campaign creation, reporting, and performance monitoring using scripts, SA360, or other platforms
Proactively identify testing opportunities (audiences, creatives, bid strategies, campaign types), design A/B tests, and operationalize learnings
Work closely with internal creative teams to continuously improve ad assets — copy, extensions, imagery, and video — based on performance data
Put in place quarterly planning for SEM growth levers and define the roadmap to hit key business targets
Partner with Google and other platform reps to stay ahead of new AI-driven features and alpha/beta programs
Ensure alignment of SEM efforts with wider cross-functional projects: landing pages UX, feed optimization, CRM audience signals
Requirements
3+ years of hands-on SEM experience managing large-scale campaigns (6-7 figure budgets annually) across international markets
Proven expertise in Google and Microsoft Ads platforms, including formats like Performance Max, broad match with smart bidding, and custom audience targeting
Experience in other Performance Channels (Social Ads, Display) is also desirable and treated as a plus
Automation mindset and hands-on experience using automation tech tools (e.g. scripts, SA360, Google Ads API) and integrating offline conversion data to improve performance
Understanding of performance measurement and experimentation, with the ability to define, run, and interpret tests
Experience working with analytics and visualization tools (Google Analytics, Looker, Tableau, etc.) and intermediate-to-advanced Excel skills
Data driven and analytically minded: comfortable exploring datasets, identifying trends, and translating insights into actions
Fluent in English and Spanish, with excellent communication and collaboration skills
Experience in the travel industry is a plus, but not essential
Proactive, execution-oriented, and curious about emerging technologies in marketing (AI, automation, predictive modeling)
Benefits
Competitive compensation package in line with job responsibilities and experience
Additionally, we propose the use of flexible compensation management for diet, transportation, and private health insurance with Cobee
On-site work model: Offices in Barcelona city
Permanent contract from the start
Travel packages at reduced prices!
Referral bonus, if you bring people as talented as you
Unlimited coffee, team lunches, English lesson, bi-anual company parties
And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapidly growing organization!
Join Exoticca and play a pivotal role in creating life milestones through unforgettable travel experiences! This is your opportunity to shape the future of a dynamic and innovative travel brand on a global scale.
Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.
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