Descripción de la oferta
ReferOn¿Tiene las habilidades necesarias para este puesto? Lea todos los detalles a continuación y presente su candidatura hoy mismo.is a comprehensive affiliate management platform tailored for casino and sportsbook operators. Combining extensive industry expertise with cutting‑edge technology, we provide our clients with unparalleled data transparency, customizable dashboards, and scalable solutions. Our mission is to revolutionize affiliate management by delivering the best‑in‑class services to meet brand marketing needs.We are looking for aSenior Product Marketing Managerto join our team and spearhead the growth of ReferOn’s market presence. In this pivotal role, you will take full ownership of our go‑to‑market strategy, translating our platform's technical power into compelling narratives that resonate with casino and sportsbook operators. You won't just be managing campaigns; you will be the architect of our full‑funnel customer journey - combining high‑level strategic planning with hands‑on execution across ABM, SEO, and marketing automation. If you thrive on data‑driven optimization and have a passion for positioning complex B2B solutions as "must‑have" tools in the iGaming ecosystem, we want you to lead the charge in making ReferOn the industry standard.ResponsibilitiesDevelop and maintain the end‑to‑end marketing roadmap, aligning high‑level GTM initiatives with monthly lead‑generation targets.Design and manage the customer journey from brand awareness to conversion, ensuring a seamless flow through the funnel.Execute sophisticated ABM campaigns using Influ2, Terminus, or similar to engage high‑value targets with personalized messaging.Build and manage campaigns across LinkedIn, niche social platforms, and email. Create high‑converting sequences and landing pages using HubSpot or Marketo.Partner with the SEO team to align organic growth with the roadmap, using Ahrefs or Semrush to identify high‑intent content themes.Implement sophisticated retargeting loops and automations to boost ReferOn’s presence in unconventional spaces, including Reddit and AI‑driven discovery platforms.Cultivate and engage with our audience across digital communities, positioning ReferOn as the go‑to solution for affiliate management.Act as a strategic partner to Sales, providing high‑quality SQLs and the necessary tools (case studies, decks) to close deals.Systematically test and refine ICP hypotheses, ad copy, and funnel stages to improve MQL → SQL conversion.Deeply analyze ReferOn’s technical features and translate them into clear, compelling value propositions for both affiliate managers and operators.RequirementsA deep understanding of the iGaming ecosystem and affiliate management. You are familiar with the specific challenges of affiliate managers and the technical requirements of operators.A proven track record of building and scaling B2B marketing funnels. You have experience delivering high‑quality MQLs that successfully convert into revenue.Proficiency in using modern B2B tools, including ABM platforms (such as Influ2 or Terminus), marketing automation (HubSpot, Marketo, etc.), and SEO/analytics suites (Ahrefs, Semrush).Ability to make decisions based on data. You are experienced in A/B testing and funnel optimization to improve conversion rates at every stage.A balance of strategic thinking and tactical execution. You are equally comfortable developing a high‑level GTM roadmap and creating effective ad copy or setting up automation workflows.Excellent business English skills, with the ability to translate complex product features into clear, benefit‑driven messaging for a B2B audience.Career growth opportunities in an international and dynamic environment.Opportunity to develop language skills with partial compensation for language courses.BenefitsSpecial gifts for birthdays, weddings, and newborns.23 working days of paid annual vacation, plus paid sick leaves.Office snacks and refreshments.Sports package to support a healthy lifestyle.Comprehensive medical insurance for you and your partner.Comfortable office with great facilities in a prime location. xcskxlj Exciting corporate events, team‑building activities, and international company parties.You have the opportunity to work in our office inValencia .#J-18808-Ljbffr
