Descripción de la oferta
TransPerfect stands as a global leader in language and technology solutions, empowering businesses to thrive in a multicultural world.Freelance Contract (Project based)Remote workingAbout the Role:We are looking for a highly analytical and creative Social Listening & Insights Specialist to join our vendor team. You’ll leverage cutting-edge tools and deep platform knowledge to uncover actionable insights that drive brand strategy, campaign performance, and consumer understanding.Key Responsibilities:Monitor and analyse brand health, industry trends, competitive landscape, and campaign performance through social listening toolsBuild and refine complex Boolean queries to extract meaningful dataInterpret and report on social media metrics across platforms like Wechat, Rednote, and othersCreate and present data-driven reports and insights that inform marketing, product, and strategy teamsProvide strategic recommendations based on real-time consumer sentiment and social media trendsMaintain a strong understanding of country-specific target markets and cultural nuancesWhat We’re Looking For:2-3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights AnalystStrong knowledge of key social media platforms and how users engage on eachProven experience with analytics tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similarAbility to write and optimize Boolean queries for deep-dive insightsStrong communication skills with the ability to translate complex data into clear, actionable insightsA deep understanding of regional and cultural dynamics in social media behaviourNative level proficiency in Chinese language (essential)Professional level proficiency in English (essential)#J-18808-Ljbffr
