Descripción de la oferta
About Us Vue is a fast-growing skincare brand focused on simple, effective solutions. We develop science-backed products, made in Korea, designed to improve skin without unnecessary complexity. Our approach is centered around clarity, consistency, and delivering real, visible results over time. As a direct-to-consumer brand, we move quickly, test constantly, and rely heavily on creative and customer insight to drive growth. Our goal is to build a brand people trust by making skincare straightforward, accessible, and genuinely effective. Role Description We are looking for a Creative Strategist to drive the ideation and development of high-performing ad creatives. This is a performance role, not a branding role. Your job is to create concepts that convert, scale, and drive revenue. Our main growth channel is Meta, with TikTok as a secondary channel. You should have a strong understanding of what works on these platforms and how to create content specifically optimized for them. You will be responsible for identifying what works, understanding why it works, and turning those insights into new concepts that unlock further growth. Responsibilities Develop new ad concepts every week for testing and scaling Research winning ads, competitors, and trends to identify high-performing angles Analyze top-performing creatives to understand why they work and how to iterate on them Write scripts for ads, including multiple hooks per concept Create variations of winning concepts to extend performance and fight creative fatigue Guide editors and creators on execution (visuals, pacing, structure, messaging) Ensure each concept is built for performance, not just aesthetics Work closely with the performance marketer to: Identify winning ads early Double down on scalable concepts Iterate quickly based on data Develop concepts that: Open up new audiences Introduce new angles or messaging Drive incremental growth, not just repeat what already works Maintain a consistent pipeline of new creative tests Requirements Strong experience with UGC ads and direct response marketing Deep understanding of what works on Meta and TikTok Strong analytical mindset: Able to understand why a creative is working or not working Able to translate performance data into new ideas and angles Strong understanding of: Hooks and thumb-stopping intros Storytelling for short-form content Creative iteration and fatigue Ability to identify patterns in winning ads and turn them into scalable concepts Strong copywriting and storytelling skills High-output mindset, able to consistently produce strong concepts at volume Comfortable working in a fast-paced, test-and-learn environment What Success Looks Like Consistent flow of new concepts tested every week Clear contribution to winning ads that scale on Meta and TikTok Ability to explain why top creatives perform and replicate that success New angles and concepts that unlock additional growth and audiences Strong collaboration with performance and editing teams Why Join Us We’re building a fast-growing brand where speed, ownership, and creativity matter. At Vue, you won’t be a small part of a big machine, you’ll have real responsibility and a direct impact on how the brand grows. Ideas move quickly, testing is constant, and execution is everything. You’ll work in a team where results matter more than hierarchy, and where strong ideas get implemented fast. We’re still early, which means there’s real opportunity to shape how things are done and grow with the company. If you enjoy moving fast, solving real problems, and seeing your work translate into measurable results, you’ll fit right in.
