Descripción de la oferta
About UsVue is a fast-growing skincare brand focused on simple, effective solutions. We develop science-backed products, made in Korea, designed to improve skin without unnecessary complexity. Our approach is centered around clarity, consistency, and delivering real, visible results over time. As a direct-to-consumer brand, we move quickly, test constantly, and rely heavily on creative and customer insight to drive growth. Our goal is to build a brand people trust by making skincare straightforward, accessible, and genuinely effective.Role DescriptionWe are looking for a Creative Strategist to drive the ideation and development of high-performing ad creatives. This is a performance role, not a branding role. Your job is to create concepts that convert, scale, and drive revenue.Our main growth channel is Meta, with TikTok as a secondary channel. You should have a strong understanding of what works on these platforms and how to create content specifically optimized for them.You will be responsible for identifying what works, understanding why it works, and turning those insights into new concepts that unlock further growth.ResponsibilitiesDevelop new ad concepts every week for testing and scalingResearch winning ads, competitors, and trends to identify high-performing anglesAnalyze top-performing creatives to understand why they work and how to iterate on themWrite scripts for ads, including multiple hooks per conceptCreate variations of winning concepts to extend performance and fight creative fatigueGuide editors and creators on execution (visuals, pacing, structure, messaging)Ensure each concept is built for performance, not just aestheticsWork closely with the performance marketer to:Identify winning ads earlyDouble down on scalable conceptsIterate quickly based on dataDevelop concepts that:Open up new audiencesIntroduce new angles or messagingDrive incremental growth, not just repeat what already worksMaintain a consistent pipeline of new creative testsRequirementsStrong experience with UGC ads and direct response marketingDeep understanding of what works on Meta and TikTokStrong analytical mindset:Able to understand why a creative is working or not workingAble to translate performance data into new ideas and anglesStrong understanding of:Hooks and thumb-stopping introsStorytelling for short-form contentCreative iteration and fatigueAbility to identify patterns in winning ads and turn them into scalable conceptsStrong copywriting and storytelling skillsHigh-output mindset, able to consistently produce strong concepts at volumeComfortable working in a fast-paced, test-and-learn environmentWhat Success Looks LikeConsistent flow of new concepts tested every weekClear contribution to winning ads that scale on Meta and TikTokAbility to explain why top creatives perform and replicate that successNew angles and concepts that unlock additional growth and audiencesStrong collaboration with performance and editing teamsWhy Join UsWe’re building a fast-growing brand where speed, ownership, and creativity matter.At Vue, you won’t be a small part of a big machine, you’ll have real responsibility and a direct impact on how the brand grows. Ideas move quickly, testing is constant, and execution is everything.You’ll work in a team where results matter more than hierarchy, and where strong ideas get implemented fast. We’re still early, which means there’s real opportunity to shape how things are done and grow with the company. If you enjoy moving fast, solving real problems, and seeing your work translate into measurable results, you’ll fit right in.
