Descripción de la oferta
BettingJobsis currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.Key Responsibilities:
• Develop and execute customer engagement strategies to drive loyalty, retention, and growth.
• Align engagement initiatives with business objectives and marketing strategy.
• Oversee daily customer engagement operations, ensuring data integrity and system efficiency.
• Lead the selection, implementation, and optimization of CRM and engagement technologies.
• Ensure CRM effectiveness across the full sales funnel and customer lifecycle.
• Manage customer registration, activation, retention, reactivation, and acquisition strategies.
• Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.).
• Support promotional events aimed at customer acquisition.
• Analyse customer data to identify trends, insights, and growth opportunities.
• Track and report on key marketing metrics, including conversion rates and web analytics.
• Prepare regular performance reports on engagement, behaviour, and campaign effectiveness.
• Collaborate with marketing, sales, customer service, IT, and data teams for a unified engagement approach.
• Lead, mentor, and develop customer engagement specialists and analysts.
• Foster a culture of continuous improvement and innovation.Requirements:
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred.
• Proven experience as a Director of CRM or in a similar senior role.
• Background in traditional CRM and iGaming preferred.
• Experience leading large teams (100+ employees).
• Strong expertise in customer acquisition and lifecycle management.
• Knowledge of CRM systems, engagement channels (email, SMS, push), and analytics platforms.
• Technical proficiency with CRM, data analysis, and reporting tools (e.g., Excel, SQL, Tableau).
• Experience in land-based or online gambling is a plus.
• Strong analytical, problem-solving, leadership, and communication skills.
• Ability to manage marketing projects end-to-end with a customer-centric mindset.
