Descripción de la oferta
pDog Friendly Co. is a fast scaling global DTC pet lifestyle brand redefining what premium looks like for modern dog owners. We are building a brand people want to follow, not just ads they scroll past. /ppWe are hiring a Social Content Lead to own our organic content engine end to end. This includes strategy, content direction, creators, and turning attention into real business impact. /ppbr/ppThis role is for someone who understands how content actually works today. You know how to capture attention, how to build formats that scale, and how to turn social into a true growth channel. /ppbr/ppbThe Role /b /ppYou will own organic content across platforms including Instagram, TikTok, YouTube and emerging channels. You are responsible for growth, engagement, reach and the impact that content has on the business. /ppbr/ppThis is not a posting role. /ppThis is ownership of the content engine. /ppbr/ppbWhat You Will Do /b /pp· Own the content strategy across all platforms including direction, formats, cadence and experimentation /pp· Build repeatable content formats designed to capture attention and scale /pp· Work with creators, editors, and videographers to produce high performing content consistently /pp· Source and manage creators who can help us reach millions /pp· Own the output of the channel from idea through to published content /pp· Partner with influencer, creative and performance teams to amplify key moments /pp· Turn attention into action by driving traffic and intent back to the website /pp· Track and improve performance across reach, engagement, shares, saves, traffic and revenue impact /pp· Stay ahead of trends, formats and platform shifts and translate them into execution quickly /ppbr/ppbWhat We Are Looking For /b /pp· Proven experience growing a brand or creator account through organic content /pp· Deep understanding of how attention works across platforms /pp· Strong creative judgment and the ability to break down why content performs /pp· Experience working with creators or building content through others /pp· Comfortable operating end to end from strategy through to execution /pp· Highly accountable and able to move fast without constant direction /pp· Clear interest in building a brand people care about, not just driving views /ppbr/ppbBonus /b /pp· You create content yourself and understand what performs first hand /pp· You have built or are building your own audience /pp· You are comfortable being on camera when needed /ppbr/ppbWhy This Role Matters /b /pp· Organic content is a core growth lever for Dog Friendly Co. /pp· This role directly impacts brand, relevance, audience growth and revenue /pp· You will have real ownership, real budget and the opportunity to build something at scale /p pbThe Setup /b /pp· Fully remote /pp· High ownership and high expectations /pp· Direct collaboration with leadership and creative teams /pp· Opportunity to build the social content function from the ground up /ppbr/ppbHow to apply /b /ppEmail your CV and a short cover letter to /ppApplications without both will not be considered /p
